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Q: Explain the process of consumer buying behaviour?
Ans : The buyer decision process comprises the following steps:
1. Need recognition
2. Look for information on products that could satisfy the needs of the buyer
3. Alternative selection
4. Decision-making on purchasing the product
5. Post-purchase behaviour
OBJECTIVES After studying this unit, you should be able to: 1. Explain the meaning of exchange rate; 2. Describe various types of exchange risk; 3. Discuss the meas
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Construction Works Policy : Construction works policy has been designed to Indian Contractor who executes a civil construction job abroad. This policy protects the contractor from
from domestic products to skin care product. what will be the marketing plan
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PURPOSE OF WRITING RESEARCH REPORT Three main purposes are there for writing a research report. These are: i) Writing report for partial fulfillment of your degree. ii)
Legal Perspective : Besides commercial necessity, documents for exports have a legal perspective. All over the world, laws regulating export-import trade as we11 as movement of fo
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Q. Explain the Marketer role? _ Marketers try to create products as well as services that will provide the desired benefits that permit the consumer to reduce the tension.
Q. Describe important characteristics of Culture? (1) Culture is comprehensive . This signifies that all parts must fit together in some logical fashion. For instance bowing a
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