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Q: Explain the process of consumer buying behaviour?
Ans : The buyer decision process comprises the following steps:
1. Need recognition
2. Look for information on products that could satisfy the needs of the buyer
3. Alternative selection
4. Decision-making on purchasing the product
5. Post-purchase behaviour
I have an assignment needed of 3500 words for mrm a masters student.can you help me with it
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Can you break down segmentation in simpler terms?
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