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Q: Explain the process of consumer buying behaviour?
Ans : The buyer decision process comprises the following steps:
1. Need recognition
2. Look for information on products that could satisfy the needs of the buyer
3. Alternative selection
4. Decision-making on purchasing the product
5. Post-purchase behaviour
Product, Price, Promotion, and Placement - Advertising and the Marketing Mix: Product, Price, Promotion, and Placement Advertising campaigns and how they are integrated with
what is the best way to obtain information about what consumers actually do
Attitude Change Strategies . Changing attitudes is in general very difficult particularly when consumers suspect that the marketer has a self-serving agenda in bringing about thi
INTRODUCTION : You have learnt about export credit insurance in Unit 9. As you know, export business involves exchange of currency of one country for that of another country. This
PROCEDURE FOR MAKING A CLAIM : A claim will arise when any of the risks insured under the policy materialises. If an overseas buyer goes insolvent, the exporter becomes eligible f
Q. Concept of problem recognition search and evaluation? Ans: Problem Recognition. One model of consumer decision making occupy several steps. The initial one is problem rec
consumer behaviour helped groupon
Strike Perils : In marine insurance, strike perils mean events which lead to loss or damage to cargo caused by: i) Strikes, lock-out workmen or persons taking part in labour di
Q. Explain concept of personality and self concept? Personalit y can be explained as the psychological characteristics that both determine and reflect how a person responds to
Procedure for Claiming Duty Drawback : The claim of Duty Drawback (DBK) is processed and passed for payment, primarily on the basis of the relevant information given in the Drawba
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