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Q: Explain the process of consumer buying behaviour?
Ans : The buyer decision process comprises the following steps:
1. Need recognition
2. Look for information on products that could satisfy the needs of the buyer
3. Alternative selection
4. Decision-making on purchasing the product
5. Post-purchase behaviour
4 types of maintaining a database and description
Question 1: a. List down and discuss the different steps in the Marketing Research Process. b. Discuss the importance of correctly defining the research problem. Quest
ECGC SCHEMES FOR COVERING EXCHANGE RISKS: The ECGC has evolved two schemes to provide greater protection to exporters of capital goods and turnkey project against the risk of fluc
The basic aspects to be noted about the buying centre are that: --The influences across the centre can differ from one product category to another. --The composition itself
Identify three or more of the secondary sources of information available to REI.
Write a report with a market researchers view on any company evaluating the company's marketing or competitive strategy. Or select a product from a large organisation and evaluate
Q. Explain the typese of customers? One group can include the price-sensitive ones called the transactional ones. In India this segment exists in mainly product categories ra
Problem formulation process mainly consists of studying situation environment hypothetical solutions or actions and choice of most appropriate course of actions. These studies can
What is Descriptive and Analytical Research Descriptive research comprise surveys and fact finding enquiries of several kinds. The major objective of descriptive research is d
Explain a production procesq
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