What do you mean by vicarious learning, Marketing Research

Assignment Help:

Q. What do you mean by Vicarious learning?

The consumer doesn't always require going through the learning process himself or herself-sometimes it is possible to learn from observing the consequences of others. For instance stores may make a big deal out of prosecuting shop lifters not so much because they want to stop that behaviour in those caught but rather to deter the behaviour in others. Likewise viewers may empathize with characters in advertisements that experience (usually positive) results from using a product. The Head 'n' Shoulders ad where a poor man is rejected by women until he treats his dandruff with an effective cure is a high-quality example of vicarious learning.


Related Discussions:- What do you mean by vicarious learning

Explain in brief about quota sampling, Elucidate quota sampling Quota ...

Elucidate quota sampling Quota sampling restricts the selection of sample by controlling the number of respondents by one or more criterion. Restriction generally includes quo

Sensory memory, Q. Explain about Sensory memory? Memory ranges in durat...

Q. Explain about Sensory memory? Memory ranges in duration on a range from extremely short to very long term. Sensory memory comprises storage of stimuli that one mightn't ac

Marketing interface, as a customer service employee explain five measures y...

as a customer service employee explain five measures you would recommend to make even a displeased students patronize the school canteen

Legal dimension-need for cargo insurance, Legal Dimension : When the goods...

Legal Dimension : When the goods are in transit from the exporter to the importer, they are, at different stages, in the custody of different agencies and authorities including th

Learning model of consumer behaviour, Q. Learning model of consumer behavio...

Q. Learning model of consumer behaviour? Learning model : Classical psychologists have been concerned in the formation and satisfaction of needs as well as tastes. They disput

Actual total loss atl, Actual Total Loss (ATL): An actual total loss may...

Actual Total Loss (ATL): An actual total loss may occur in three ways. Firstly when the, insured cargo is physically destroyed when fire in the hold of the ship destroys complet

Explain the concept of product positioning, Q. Explain the concept of produ...

Q. Explain the concept of product positioning? Ans : As rightly said by Al Ries with Jack Trout (who introduced the concept of Positioning in the early 1970's in their series

Post-shipment credit in foreign currency , Post-shipment Credit in Foreign ...

Post-shipment Credit in Foreign Currency : The exporters have the option of availing of export credit at the post-shipment stage either in rupee or in foreign currency. The credit

Sources of literature, The sources of documentary information which can aid...

The sources of documentary information which can aid the process of locating literatures relating to selected research topics are: 1. Subject Catalogues of Libraries: These cata

Advance against undrawn balances, Advance against Undrawn Balances : In so...

Advance against Undrawn Balances : In some of the export business, it is the trade practice that the bills are not drawn for the full invoice value of the goods. A small part of t

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd