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Q. What do you mean by Vicarious learning?
The consumer doesn't always require going through the learning process himself or herself-sometimes it is possible to learn from observing the consequences of others. For instance stores may make a big deal out of prosecuting shop lifters not so much because they want to stop that behaviour in those caught but rather to deter the behaviour in others. Likewise viewers may empathize with characters in advertisements that experience (usually positive) results from using a product. The Head 'n' Shoulders ad where a poor man is rejected by women until he treats his dandruff with an effective cure is a high-quality example of vicarious learning.
Question 1: "Marketing research ethics refers to taking an ethical and above-board approach to conducting marketing research that does no harm to the participant in the process
Q. Personality impacts and Perception influences decisions? Variety seeking where consumers look for to try new brands not because these brands are expected to be better i
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