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Q. What do you mean by Vicarious learning?
The consumer doesn't always require going through the learning process himself or herself-sometimes it is possible to learn from observing the consequences of others. For instance stores may make a big deal out of prosecuting shop lifters not so much because they want to stop that behaviour in those caught but rather to deter the behaviour in others. Likewise viewers may empathize with characters in advertisements that experience (usually positive) results from using a product. The Head 'n' Shoulders ad where a poor man is rejected by women until he treats his dandruff with an effective cure is a high-quality example of vicarious learning.
1. How do advertisers try to use group influence? Can you find any specific examples and describe the relevant theory of group behavior and influence? 2. “Consumer behavior is irra
METHODS OF DEALING WITH FOREIGN EXCHANGE RISKS A firm can deal with foreign exchange risks in the following ways: 1) Taking Risk: The firm may decide to bear the risk if t
METHODS OF DISPUTE SETTLEMENT : There are many reasons due to which a dispute may arise between an exporter and an I importer. A common cause for dispute relates to quality. Und
Imagine that you have been hired by a well-known marketing research firm. Your supervisor has asked you to use the expectancy disconfirmation model (for review refer to page 318 an
from domestic products to skin care product. what will be the marketing plan
Standard Policies The ECGC has designed four types of Standard Policies to provide cover for shipment made on short-term credit. i) Shipments (Comprehensive Risks) Policy
Q. Explain the Marketer role? _ Marketers try to create products as well as services that will provide the desired benefits that permit the consumer to reduce the tension.
a.Sampling error is measurable while it is not easy to measure a non sampling errors. b.Sampling error decrease as the sample size increase. This is not necessarily so in the ca
Explain the term - Marketing Marketing Research stimulates the flow of marketing data from customers and his environment to Organization marketing research tools are applied e
Duty Exemption Scheme: The Duty Exemption scheme consists of Duty Free Licence and Duty Entitlement Pass Book. Duty Free Licence includes Advance Licence, Advance Intermediate
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