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Write a short note about non comparative scaling techniques
Non-comparative scaling involves every stimulus object being scaled independently of other objects in the stimulus set. Resulting data in non-comparative scale are presumed to be interval or ratio scaled. For instance, rather than direct comparison between brands researcher may ask respondent to rate each brand separately on a scale of 1 - 10 and can evaluate every brand as well as compare brands also. Noncomparative scaling techniques involve continuous rating scales and itemised rating scales. Itemised rating scales are further sub-divided into likert scale, semantic differential scale and stapel scale.
Something unique that you have to tenders. Not necessarily completely unique. You can appear unique by merely packaging your product or service in a unique way. For instance a lawy
This enable the decision maker to select the most appropriate course of action. This needs more care and efforts. If validates or verifies the expected outcomes of each hyp
just give an example of firm write about socially responsible indicating brief desciption?
Brands and businesses in just about every industry are in a state of war with their competitors through promotions and marketing strategies. Majority of renowned brands have been f
Question 1: a. List down and discuss the different steps in the Marketing Research Process. b. Discuss the importance of correctly defining the research problem. Quest
Q. How can the marketing organization raise the likelihood? At this time the consumer compares the brands as well as products that are in their evoked set. How can the marketin
Export promotion Capital Goods Scheme: Capital goods both new and second hand, may be imported under the Export promotion Capital Goods (EPCG) Scheme. The import of second hand ca
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Foreign Exchange Transactions : A foreign exchange transaction is ultimately the purchase or sale of one national currency against another arising out of import or export of goods
Q: What are the different needs and motives of the consumer according to which a consumer buy the product? Ans: Needs : Requires can be explained in the following manner:
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