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Q. Maslow's need hierarchy theory?
>>The ultimate state in the hierarchy is hard to achieve. Certain requirements can be placed in different areas
>>Of the hierarchy example eating is necessary for survival but it is as well a social act and so can be placed further up the hierarchy. The hierarchical approach entail that the order of development is fixed.
>>Approach frequently adapted by marketers because it indirectly specifies certain product benefits that people might be looking for depending on their stage of development as well as/or environmental conditions.
>>Approach does have problems.
brand promotion technique can benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers?
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Explain the steps involved in a research process.
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