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Write a short note about comparative scaling techniquesAs name suggests comparative scaling includes direct comparison of stimulus objects with one another. For instance, managers are usually interested in knowing consumer preference concerning their brand in comparison to a competitor's brand. A researcher can then ask question like what of the two brands consumer prefers and this would provide manager a clear idea of what consumer preferences are. There are various techniques that are used in building comparative scale like paired comparison, constant sum scale, rank order and q-sort.
Despatch of Goods not Involving Foreign Exchange The despatch of certain goods does not involve foreign exchange, for example, Gift parcels. In this case, GRPP form is not appl
Forward Rate : The rate quoted for delivery of foreign exchange in future at some agreed date, i.e., when the value date is more than two business days in future, is called the fo
Mr Adidike, owner of Adidike Shoes, has come to you with a request to analyse the Australian retail shoe market. Adidike Shoes currently makes men's sports shoes but Mr Adidike wou
Q. Explain the Family Decision Making? Individual members of families frequently serve different roles in decisions that ultimately draw on shared family resources. A number of
Procedural Formalities : The Shipping Bill and the other documents are submitted to the Custom House as soon as the Rotation No. has been given to the carrier. As soon as the docu
Q. Explain about Freuds psychoanalytic theory? This theory offers the foundation for the study of motivational research which operates on the premise that human drives are main
Q. Show the Major applications of consumer behaviour? Marketing strategy: The most noticeable is for marketing strategy or making better marketing campaigns. For instance by
Indifference Curves: The Consumer Tastes Suppose we ask the consumer what his preferences are for alternative bundles of two goods, say food and clothing. Certain combination o
Justify problem identification and problem-solving research in details. Are these two categories of researches related? Answer Problem identification research is undertak
MAJOR PRODUCTS EXPORTED : Look at Table which shows the major products exported from India and the changing pattern thereof over the last 40 years. It is clear from the above ta
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