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Write a short note about comparative scaling techniquesAs name suggests comparative scaling includes direct comparison of stimulus objects with one another. For instance, managers are usually interested in knowing consumer preference concerning their brand in comparison to a competitor's brand. A researcher can then ask question like what of the two brands consumer prefers and this would provide manager a clear idea of what consumer preferences are. There are various techniques that are used in building comparative scale like paired comparison, constant sum scale, rank order and q-sort.
Q. Define Post-purchase evaluation? Post-purchase evaluation - Cognitive Dissonance The final phase is the post-purchase estimation of the decision. It is general for custom
STAGES OF SHIPMENT : For effecting shipment from ports in India, the exporter, generally through his clearing and forwarding agent, has to comply with procedural formalities of th
These models are examined giving attention to their origin and implications and include: The Action desire interest attention (AIDA) Model The Hierarchy-of-Effects Model -
Q. Explain about Sensory memory? Memory ranges in duration on a range from extremely short to very long term. Sensory memory comprises storage of stimuli that one mightn't ac
regression line drawn asY=C+1075x, where x was 2, and y was239, given that y intercept was 11
Duty Drawback Credit Scheme: As an export promotional measure, the Government of India have authorised the Reserve Bank of India to instruct the commercial banks (Authorised Deale
Introduction : In the Previous we learn the importance and the role of experts in a developing country like India as well as the policy framework in which exporting firms operate
Q. Howard Sheth Model of Buying Behaviour? 1. It indicates how multifaceted the whole question of consumer behaviour is. 2. It offers the framework for including various con
Discuss construct validity and types of construct validity. Answer Construct validity addresses question of what construct or characteristic the scale is, in fact, measuri
RBI Code Number: This code number is a requirement under the Foreign Exchange Regulation Act (FERA). For obtaining the code number, the firm has to apply to the Divisional Off
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