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Write a short note about comparative scaling techniquesAs name suggests comparative scaling includes direct comparison of stimulus objects with one another. For instance, managers are usually interested in knowing consumer preference concerning their brand in comparison to a competitor's brand. A researcher can then ask question like what of the two brands consumer prefers and this would provide manager a clear idea of what consumer preferences are. There are various techniques that are used in building comparative scale like paired comparison, constant sum scale, rank order and q-sort.
FOREIGN EXCHANGE : Foreign exchange, as defined under Foreign Exchange Regulation Act. 1973 is foreign currency and includes: i) All deposits credit and balance payable in fore
evaluate the extent to which each element of i phone''s marketing mix contributes to its success
What are the advantages of using projective techniques in comparison to focus groups and in-depth interviews?
Describe about the Generic information questions Generic information questions are divided into two key areas: classification information questions and identification informati
NEED FOR PROCEDURAL FORMALITIES : Procedural formalities prescribed for claiming various export-incentives need timely and proper compliance on the part of exporters. This alone w
Extraneous Perils : These are the incidental perils to which the cargo is exposed. These are caused mainly on account of the faults in loading, keeping, carrying and unloading of
Q. Define Post-purchase evaluation? Post-purchase evaluation - Cognitive Dissonance The final phase is the post-purchase estimation of the decision. It is general for custom
What are responses of researcher When responses are missing or inappropriate, researcher has three choices: (a) Researcher can sometimes detect proper answer by reviewing t
Describe the use of forward questions in questionnaire development. Answer Questionnaire can be divided in three major parts generally: forward and opening questions; gene
Q: What are the different needs and motives of the consumer according to which a consumer buy the product? Ans: Needs : Requires can be explained in the following manner:
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