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Explain about the specific information questions The specific information questions are questions directly associated with research objectives. They mostly involve numerous sca
Attitude Change Strategies . Changing attitudes is in general very difficult particularly when consumers suspect that the marketer has a self-serving agenda in bringing about thi
how do sociocultural, economic, legal and environment forces factor into conducting business in global marketing?
Scope of the Act : The Foreign Exchange Regulation Act covers the types of transaction having international financial implications. Broadly the Exchange Control regulates the fo
What is Convergent validity Convergent validity is the extent to which scale correlates positively with other measures of same construct. It isn't essential that all these meas
Q. Illustrate feedback stage in organisational buying? The feedback stage: This stage is anxious with the establishment of order routine performance feedback and so on and henc
Q. Explain about Sensory memory? Memory ranges in duration on a range from extremely short to very long term. Sensory memory comprises storage of stimuli that one mightn't ac
Question 1: "Marketing research ethics refers to taking an ethical and above-board approach to conducting marketing research that does no harm to the participant in the process
NEED FOR CARGO INSURANCE : Why should the goods be insured? There are two reasons for securing the insurance cover. The first reason concerns the legal dimension of limited liabil
Question 1: "Decision makers and researchers usually use the ideas generated in secondary data as a very strong foundation to primary data design and collection. However, they
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