nivea case study answer plz, Marketing Research

Assignment Help:
Ask question #Minimum Nivea (www.nivea.com) is Beiersdorf’s (www.beiersdorf.com)
largest brand in terms of sales, product and geographical
reach. The brand is a market leader in a number of product
areas, including skin care and sun care, especially in Europe.
Questions
1. Which degree of market responsiveness and global
coordination/integration does Nivea represent?

2. Do you think that the Nivea Vital commercial (shown in
the video) is able to cross borders without any adaptation?
If not, which elements should be adapted?

3. Which marketing problems does Nivea anticipate when
penetrating the US market?
100 words accepted#

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