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Explain in details the process of marketing research.
Answer
Most marketing research involves attaining information from marketplace indirectly or directly and hence the common ground is in realm of technique and method. Scientific marketing research process can hence be defined in 5 stages. (1) Problem or opportunity identification; (2) Exploratory research; (3) Hypothesis development; (4) Conclusive research and; (5) Result. Many researchers also break down this process into further components.
What are responses of researcher When responses are missing or inappropriate, researcher has three choices: (a) Researcher can sometimes detect proper answer by reviewing t
prepare a list of five products by your family.indicate who is the information gatherer, the influencer, the decision maker, the purchaser and the user
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Marketing Reasearch Process: 1. specifying research objectives: In this step of the research process researchers must first obtain answer to the question," what is the purpos
Q. How can the marketing organization raise the likelihood? At this time the consumer compares the brands as well as products that are in their evoked set. How can the marketin
What is Historical Research Any research that makes use of observations based on past events is termed as historical approach.
Key concept behind marketing research?
Provide a short note highlighting major differences between nonprobability and probability sampling techniques? Answer Probability sampling is more robust in comparison as
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