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Q: Give a descriptive overview of organizational buying behavior?
Ans: Selling strategies that objective the organisational customer and use the concept of the buying centre buying situations as well as the buying stages will result in unique strategies for different customer groups therefore making business-to-business marketing more effective. B-2-B (Business-to-business) marketing is an area which is gaining an identity of its own in the Indian context. Marketers are able to benefit from the conceptual aspects associated with organisational buying behaviour. This article attempts to discover some dimensions associated with business-to-business marketing situations.
Describe the term - Materials Materials department uses research to create suitable policies regarding. Where to buy? How much to buy? When to buy? At what pric
This is caused when the information gathered is different from the information sought. For example respondents are asked to indicate whether they own a color television set,. Some
Q. Explain the cognitive involvement profile? The perceived significance of the potential negative consequence of a bad purchase. The likelihood of making a bad purchase
what is the best way to obtain information about what consumers actually do
Determine the important factors of marketing research? Marketing Research involves following: - i) Product Research: - Assessment of suitability of goods with respect to
Q. Explain the Marketer role? _ Marketers try to create products as well as services that will provide the desired benefits that permit the consumer to reduce the tension.
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