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Q. Measurement problems in demands for resources?
Social influence- A student believes that smoking is really cool but since his friends think it's disgusting he doesn't smoke.
Measurement problems- Measuring attitudes is not easy. In several situations consumers don't consciously set out to enumerate how positively or negatively they feel about mopeds and when a market researcher asks them about their beliefs about mopeds how important these beliefs are and their evaluation of the performance of mopeds with respect to these beliefs consumers often don't give very reliable answers. Therefore the consumers may act constantly with their true attitudes which were never uncovered for the reason that an erroneous measurement was made.
how do we position a brand
how do sociocultural, economic, legal and environment forces factor into conducting business in global marketing?
briefly discuss mechanical observation. what is it and why is used?
Whom do members of a sales force typically represent?
Consumer mind black box. Explain.
WHY EXPORT? A FIRM'S PERSPECTIVE : There are a number of factors which may motivate a firm to export. Let us discuss them in detail. i) Relative profitability: The price re
An experiment aims at measuring the impact of one or more independent variables on a dependent variable. For example take the case of the impact of training on the performance of s
consumer behaviour helped groupon
Advance against Export Incentives : Advances against the export Incentives are given at the pre-shipments tags as well as the post shipment stage. However, the major part of the a
Understanding the Nature of the Problem : The next step in defining the problem is to understand its origin and nature clearly. The best way of understanding the problem is to disc
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