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Q. Measurement problems in demands for resources?
Social influence- A student believes that smoking is really cool but since his friends think it's disgusting he doesn't smoke.
Measurement problems- Measuring attitudes is not easy. In several situations consumers don't consciously set out to enumerate how positively or negatively they feel about mopeds and when a market researcher asks them about their beliefs about mopeds how important these beliefs are and their evaluation of the performance of mopeds with respect to these beliefs consumers often don't give very reliable answers. Therefore the consumers may act constantly with their true attitudes which were never uncovered for the reason that an erroneous measurement was made.
discuss the relationship between marketing communication and brand loyalty
Marketing research: Meaning & definition for the research: research in the common parlance refers to the research for knowledge. One can also define research as a scientific
OBJECTIVES After Studying this unit, you should be able to: 1. Describe the procedure of Pre-shipment Credit; 2. Explain various types and procedure of Post-shipment Cr
This enable the decision maker to select the most appropriate course of action. This needs more care and efforts. If validates or verifies the expected outcomes of each hyp
how to write a market entry strategy
Q. Illustrate about buying situations? There is a requirement to discuss the three types of buying situations before they can be applied to the buying centre and the different
Compare and contrast three business research papers as to describe how the researchers defined and operationalized variables while providing a theoretical framework.
Question 1: "Decision makers and researchers usually use the ideas generated in secondary data as a very strong foundation to primary data design and collection. However, they
Usage Segmentation Marketers are familiar with that the occasion or situation frequently determines what consumers will purchase or consume. For this reason they occasionally fo
DUTY DRAWBACK SCHEME: The scheme of Duty Drawback is governed by the 'Customs and Central Excise Duties Drawback Rules' compiled and notified by 'Drawback Directorate' of the Depa
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