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Q. Measurement problems in demands for resources?
Social influence- A student believes that smoking is really cool but since his friends think it's disgusting he doesn't smoke.
Measurement problems- Measuring attitudes is not easy. In several situations consumers don't consciously set out to enumerate how positively or negatively they feel about mopeds and when a market researcher asks them about their beliefs about mopeds how important these beliefs are and their evaluation of the performance of mopeds with respect to these beliefs consumers often don't give very reliable answers. Therefore the consumers may act constantly with their true attitudes which were never uncovered for the reason that an erroneous measurement was made.
1. Your company manufactures consumer products mostly in the pet products category. You have developed a new line of rather unique bird feeders for wild birds such as cardinals, f
just give an example of firm write about socially responsible indicating brief desciption?
Consumers are engage in both internal as well as external information search. Internal search engages the consumer identifying alternatives from his or her memory. For certai
After studying this unit, you should be able to: I describe the reasons for documentation in export trade 1. Explain functions of different kinds of documents needed for perfor
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Write a short note on survey methods. Answer Survey methods tend to be mainstay of marketing research in general. They tend to involve a structured questionnaire given to
Culture is learned through the following three ways: 1. Formal learning : Parents as well as elders teach children the proper way to behave. For example you have been taugh
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Compare and contrast exploratory, descriptive and causal research designs. Answer Objective of exploratory design is to discover ideas and insights; of descriptive design
Export Under Claim of Rebate Under Rule 12(i) (A) Under the Central Excise Rule 12(i) (A), rebate of duty paid on export of duty paid goods shall be granted. The rule permits t
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