Measurement problems in demands for resources, Marketing Research

Assignment Help:

Q. Measurement problems in demands for resources?

Social influence- A student believes that smoking is really cool but since his friends think it's disgusting he doesn't smoke.

Measurement problems- Measuring attitudes is not easy. In several situations consumers don't consciously set out to enumerate how positively or negatively they feel about mopeds and when a market researcher asks them about their beliefs about mopeds how important these beliefs are and their evaluation of the performance of mopeds with respect to these beliefs consumers often don't give very reliable answers. Therefore the consumers may act constantly with their true attitudes which were never uncovered for the reason that an erroneous measurement was made.


Related Discussions:- Measurement problems in demands for resources

Objectives-management of exchange risks, OBJECTIVES After studying this...

OBJECTIVES After studying this unit, you should be able to: 1.  Explain the meaning of exchange rate; 2.  Describe various types of exchange risk; 3.  Discuss the meas

Denomination of export contracts, Denomination of Export Contracts: All ex...

Denomination of Export Contracts: All export contracts and invoices shall be denominated in freely convertible currency and export proceeds shall be realised in freely convertible

Exploratory research, Here the hypothetical solution or actions are explore...

Here the hypothetical solution or actions are explored and evaluated by the decision marker. These studies do not require extensive efforts as information from previous studies can

Market research for exploring market opportunities, XYZ mini-mart is a well...

XYZ mini-mart is a well-established retail chain in Singapore or your country of your choice, selling grocery and household goods. Currently, it has 20 outlets and mostly they are

Explain engel-kollat-blackwell model, Explain Engel-Kollat-Blackwell Model ...

Explain Engel-Kollat-Blackwell Model Variables grouped into following categories a) Stimulus inputs b) Information processing c) Decision process and d) Variables

Basic aspects of buying centre, The basic aspects to be noted about the buy...

The basic aspects to be noted about the buying centre are that: --The influences across the centre can differ from one product category to another. --The composition itself

Need for procedural formalities, NEED FOR PROCEDURAL FORMALITIES : Procedu...

NEED FOR PROCEDURAL FORMALITIES : Procedural formalities prescribed for claiming various export-incentives need timely and proper compliance on the part of exporters. This alone w

Pestel analysis, Ask questionpestel analysis for godrej expert hair colour ...

Ask questionpestel analysis for godrej expert hair colour #Minimum 100 words accepted#

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd