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Write a short note on survey methods.
Answer
Survey methods tend to be mainstay of marketing research in general. They tend to involve a structured questionnaire given to respondents and designed to elicit specific information. Respondents are asked variety of questions regarding their motivations, feelings, behaviour, intentions, attitudes, demographics, emotions and such other variables. Questions are asked via direct face to face contact, telephone, post or internet. Responses are recorded in a structured, precise manner.
A review of 100 opera patrons was conducted. Respondents were asked how often they attended the symphony in a neighbouring city. The frequency of attendance was partitioned into
Income-Tax Exemption: In order to promote exports, tax incentives are granted under the Income-Tax Act. The major incentives are : 1) All export profits derived from export of
SMALL EXPORTER'S POLICY : The small exporter's policy is basically the standard policy. It incorporates certain improvement in terms of cover, in order to encourage small export
Write a short note on fundamental properties of measurement. Answer There are four primary fundamental properties of measurement: assignment, distance, order and origin. A
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the relationship between customer interest and company interest
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ECGC SCHEMES FOR COVERING EXCHANGE RISKS: The ECGC has evolved two schemes to provide greater protection to exporters of capital goods and turnkey project against the risk of fluc
what the modern market research technology
Definition of Research According to P.M. Cook "Research is an honest, exhaustive, intelligent searching for facts and their meanings for implications with reference to given pr
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