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Write a short note on survey methods.
Answer
Survey methods tend to be mainstay of marketing research in general. They tend to involve a structured questionnaire given to respondents and designed to elicit specific information. Respondents are asked variety of questions regarding their motivations, feelings, behaviour, intentions, attitudes, demographics, emotions and such other variables. Questions are asked via direct face to face contact, telephone, post or internet. Responses are recorded in a structured, precise manner.
Question: The developers of "Sonny Music? predict that their new service will be a success. Their prediction is based on their experience of launching an existing service. (
Discuss the difference between longitudinal and cross-sectional research designs. Answer Cross-sectional design is the most familiar and most common way of conducti
Designing of Two way cross-over 3500 Hz A two way is cross is designed in a net pattern with passive materials that separate the frequencies in a smaller region. A cross over s
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wholesaling strategy
give the example on this... media planner must compute the cost per thousand persons reached by a vehicles
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Compare and contrast exploratory, descriptive and causal research designs. Answer Objective of exploratory design is to discover ideas and insights; of descriptive design
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