Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Q. Illustrate about buying situations?
There is a requirement to discuss the three types of buying situations before they can be applied to the buying centre and the different stages involved in the organisational buying process.
The first type of buying situation is the 'new buy' situation in which a company buys a product for the first time and doesn't have any experience with the vendors or the product it is attempting to buy. This situation is extremely important especially for a project situation in which consultative selling efforts are involved. A company effort to market an ERP package to an organisation has to acquire the precise customised requirements of the buying organisation before formulating a solution. For example lifts for a commercial complex can be classified under a new buy situation.
The second kind of buying situation is a 'straight re-buy' situation in which a buying organisation records or else repeats the previous order without changes hospital consumables and office stationery may be instances. In these circumstances the organisation which is currently the supplier the 'in-supplier' will have to make sure that it is able to sustain its offerings and service so that competitors don't enter the scene. These competitors are 'out-suppliers' who would similar to enter the buying organisation.
The third type of situation is the 'modified re-buy' situation in which the buying organisation brings in changes in its requirements. An automobile company may favour to use an updated version of bearings. A company working on updating its contributions can create a modified re-buy situation by working with the influences of the buying centre in the organisation. Company marketing x-ray equipment is able to introduce an updated offering for the replacement market -- hospitals which had procured the earlier version.
In such equipment fresh product introductions always create a modified re-buy situation as well as hence a company should introduce new products to stay ahead of the competition.
Still in consumables there is scope to create a modified re-buy situation with new products self-stick pads from 3M as well as waterproof medicated plasters from Johnson and Johnson are examples. A modified re-buy situation can as well be created through services such as the consultative sales efforts discussed earlier or through better product delivery promises.
Describe the term - Materials Materials department uses research to create suitable policies regarding. Where to buy? How much to buy? When to buy? At what pric
RatLand is a large family theme park located in central Texas. Over the years a visit to Ratland has been institutionalized as a prime "have to" experience for children growing up
Imports: You have learnt the provisions related to export at length. As you know, import plays an important role in the economic development of the country. In order to manufactur
brand promotion technique can benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers?
from domestic products to skin care product. what will be the marketing plan
what are the significant factors that have led to the success of shoppers’ stop
Legal Framework : Section 50 of the Indian Customs Act requires the exporter to file a declaration in a prescribed form and submit supporting documents to enable the customs autho
Assess the current strategy: 1. Does the current strategy strengthen the feedback processes driving growth? Yes, the current strategy strengthens some of the feedback pro
explain the opportunity costs theory and nature of the opportunity costs ?
Packing Credit : The basic purpose of packing credit is to enable the eligible exporters to procure process, manufacture or store the goods meant for export. Packing credit refe
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +91-977-207-8620
Phone: +91-977-207-8620
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd