Q. Explain Spreading activation ?

Spreading activation involves the proposal of one memory 'triggering' another one. For instance one might think of Coke every time one remembers a favourite (and very wise) professor who frequently brought one to class. Coke might as well be tied a particular supermarket that always stacked a lot of these beverages by the entrance with to baseball where this beverage was consumed after the game. It is helpful for firms to have their product be activated by as many other stimuli as possible.