Define post-purchase evaluation, Marketing Research

Assignment Help:

Q. Define Post-purchase evaluation?

Post-purchase evaluation - Cognitive Dissonance

The final phase is the post-purchase estimation of the decision. It is general for customers to experience concerns after making a purchase decision. This occurs from a concept that is known as ‘cognitive dissonance'. The customer having purchased a product may feel that an alternative would have been preferable. In these situations that customer will not repurchase immediately however is likely to switch brands next time.

To control the post-purchase stage it is the job of the marketing team to persuade the potential customer that the product will satisfy his or else her needs. Then subsequent to having made a purchase the customer must be encouraged that he or she has made the right decision.

There are a range of alternative models however that of AIUAPR which most directly links to the steps in the marketing/promotional process is frequently seen as the most generally useful


Related Discussions:- Define post-purchase evaluation

Evaluating the companys marketing, Write a report with a market researchers...

Write a report with a market researchers view on any company evaluating the company's marketing or competitive strategy. Or select a product from a large organisation and evaluate

What is cost-plus pricing method, Question: (i) What is cost-plus prici...

Question: (i) What is cost-plus pricing method? Why is its application particularly problematic in service industries? (ii) Discuss the factors which might influence the p

How consumer behaviour is effected by beliefs, Q. How consumer behaviour is...

Q. How consumer behaviour is effected by Beliefs? The initial component is beliefs . A consumer may perhaps hold both positive beliefs toward an object (example coffee tastes

Introduction-export sales contract, Introduction: Exports and imports are ...

Introduction: Exports and imports are carried out by traders who are residents of different countries. Goods have to cross national frontiers and several types of physical and fin

Segmentation, Can you break down segmentation in simpler terms?

Can you break down segmentation in simpler terms?

Comparison between sampling errors and non sampling errors, a.Sampling erro...

a.Sampling error is measurable while it is not easy to measure a non sampling errors. b.Sampling error decrease as the sample size increase. This is not necessarily so in the ca

Export declaration , Export Declaration : 'Every exporter must make a true...

Export Declaration : 'Every exporter must make a true declaration in the prescribed form. The declaration is mandatory and includes: i) The full export value of the goods; or

Need and rationale, NEED AND RATIONALE : Export documentation is commonly ...

NEED AND RATIONALE : Export documentation is commonly considered to be the most complex and difficult part of overseas marketing. You may have come across such comments as "export

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd