Define post-purchase evaluation, Marketing Research

Assignment Help:

Q. Define Post-purchase evaluation?

Post-purchase evaluation - Cognitive Dissonance

The final phase is the post-purchase estimation of the decision. It is general for customers to experience concerns after making a purchase decision. This occurs from a concept that is known as ‘cognitive dissonance'. The customer having purchased a product may feel that an alternative would have been preferable. In these situations that customer will not repurchase immediately however is likely to switch brands next time.

To control the post-purchase stage it is the job of the marketing team to persuade the potential customer that the product will satisfy his or else her needs. Then subsequent to having made a purchase the customer must be encouraged that he or she has made the right decision.

There are a range of alternative models however that of AIUAPR which most directly links to the steps in the marketing/promotional process is frequently seen as the most generally useful


Related Discussions:- Define post-purchase evaluation

Consumer behavior, prepare a list of five products by your family.indicate ...

prepare a list of five products by your family.indicate who is the information gatherer, the influencer, the decision maker, the purchaser and the user

Explain the positioning strategies of services, Question 1 Explain the con...

Question 1 Explain the concept of Service mapping with example Question 2 Write a short notes on- Factors that influence customer expectations Pricing strategies

Income-tax exemption, Income-Tax Exemption: In order to promote exports, t...

Income-Tax Exemption: In order to promote exports, tax incentives are granted under the Income-Tax Act. The major incentives are : 1) All export profits derived from export of

Procedural formalities-shipment of export cargo, Procedural Formalities...

Procedural Formalities : Let us now discuss various procedural formalities of excise rebate. Refund Procedure under Rule 12.The authorities involved in this Rule are: i) Juris

Foreign exchange regulation concerning exports, FOREIGN EXCHANGE REGULATION...

FOREIGN EXCHANGE REGULATION CONCERNING EXPORTS : Export of goods is the most important foreign exchange earner for the country and the law provides that foreign exchange in paymen

Internal and external criterai of research problem, AskWhat are the interna...

AskWhat are the internal and external criteria of selecting a research problem?

Explain about freuds psychoanalytic theory, Q. Explain about Freuds psychoa...

Q. Explain about Freuds psychoanalytic theory? This theory offers the foundation for the study of motivational research which operates on the premise that human drives are main

Running account facility-packing credit, Running Account Facility: The RBI...

Running Account Facility: The RBI has permitted banks to grant packing credit advances even without lodgement of LIC or firm order /contract under the scheme of Running Account Fa

Personality impacts and perception influences decisions, Q. Personality imp...

Q. Personality impacts and Perception influences decisions? Variety seeking where consumers look for to try new brands not because these brands are expected to be better i

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd