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QUESTION 1
Define and describe TWO elements of the Marketing Mix and discuss how each one would influence marketing decisions for a sportswear manufacturer. Use examples to illustrate your answer.
QUESTION 2
You work as a Marketing Executive for a fast food retailer. Advise the Managing Director on what are the steps and considerations in devising an appropriate marketing plan for the business.
Why was Cucina Fresca pasta successful? How would you compare the pizza opportunity to that for pasta? How would you compare the actual product development process for each?
Why should a researcher do a normality and outliers' assessment before hypotheses testing? Answer To conduct many advance statistical techniques, researchers have to presu
Explain Engel-Kollat-Blackwell Model Variables grouped into following categories a) Stimulus inputs b) Information processing c) Decision process and d) Variables
Q. Show the market research for various new products? • recognize the various products available in the market, • assess the consumer demand, • identify the ingredient
Constructive Total Loss (CTL) : Unlike the actual total loss, CTL is not a physical loss and is not absolute. CTL may be defined as a total loss when the cost of saving, repai
When converting management dilemma into research questions, what issues should be considered and why? Answer A manager when faced with a dilemma is surrounded by numerous
Filing Claims : The insured will file claim with the insurance company after meeting the aforementioned requirements. The insurance company is generally contacted immediately on d
Compare and contrast exploratory, descriptive and causal research designs. Answer Objective of exploratory design is to discover ideas and insights; of descriptive design
Legal Perspective : Besides commercial necessity, documents for exports have a legal perspective. All over the world, laws regulating export-import trade as we11 as movement of fo
Documents in Support of Claims: Every claim has to be supported by documentary evidence. Important documents that should accompany the claim forms are the following: a) Certif
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