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QUESTION 1
Define and describe TWO elements of the Marketing Mix and discuss how each one would influence marketing decisions for a sportswear manufacturer. Use examples to illustrate your answer.
QUESTION 2
You work as a Marketing Executive for a fast food retailer. Advise the Managing Director on what are the steps and considerations in devising an appropriate marketing plan for the business.
Risk as an Importer : The position is entirely opposite of what it is for the exporter. If the importer is billed in rupees, he does not stand to loss at all whether the foreign
Q: Give a descriptive overview of organizational buying behavior? Ans: Selling strategies that objective the organisational customer and use the concept of the buying centre bu
Export promotion Capital Goods Scheme: Capital goods both new and second hand, may be imported under the Export promotion Capital Goods (EPCG) Scheme. The import of second hand ca
identifying major alternative
The sources of documentary information which can aid the process of locating literatures relating to selected research topics are: 1. Subject Catalogues of Libraries: These cata
Why was Cucina Fresca pasta successful? How would you compare the pizza opportunity to that for pasta? How would you compare the actual product development process for each?
Strike Perils : In marine insurance, strike perils mean events which lead to loss or damage to cargo caused by: i) Strikes, lock-out workmen or persons taking part in labour di
1. Species that have reached the extinction threshold and are on the verge of extinction - beluga whales, African elephants, mountain gorillas and the California condor might be c
Explain in details the process of marketing research. Answer Most marketing research involves attaining information from marketplace indirectly or directly and hence the
Characteristics of Research:- Characteristics of research are as below: - 1. Systematic Approach:- Each step should on your investigation be so planned that it lead to
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