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QUESTION 1
Define and describe TWO elements of the Marketing Mix and discuss how each one would influence marketing decisions for a sportswear manufacturer. Use examples to illustrate your answer.
QUESTION 2
You work as a Marketing Executive for a fast food retailer. Advise the Managing Director on what are the steps and considerations in devising an appropriate marketing plan for the business.
Identify three or more of the secondary sources of information available to REI.
Motivation consigns to the processes that cause people to behave as they do. Motivation take places when require is aroused that the consumer wishes to satisfy. Once a necessitate
MAJOR PRODUCTS EXPORTED : Look at Table which shows the major products exported from India and the changing pattern thereof over the last 40 years. It is clear from the above ta
Duty Entitlement Pass Book : Under the Duty Entitlement Pass Book scheme, an exporter shall be eligible to claim credit as a specified percentage of FOB value made in freely conve
is control and strengh is same in order to do the marketing plan ?.
What is Historical Research Any research that makes use of observations based on past events is termed as historical approach.
Write a short note on survey methods. Answer Survey methods tend to be mainstay of marketing research in general. They tend to involve a structured questionnaire given to
Standard Policies The ECGC has designed four types of Standard Policies to provide cover for shipment made on short-term credit. i) Shipments (Comprehensive Risks) Policy
Forward Contracts : As you have learnt that entering into forward contract is one of the important method of dealing with the foreign exchange risk. Let us also remind you that in
INTRODUCTION : Cargo insurance, commonly known as marine insurance, occupies an important position in international business. It provides protection against unanticipated business
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