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Motivation consigns to the processes that cause people to behave as they do. Motivation take places when require is aroused that the consumer wishes to satisfy. Once a necessitate has been activated a state of tension survive that drives the consumer to attempt to eradicate or reduce the need.
Understanding motivation means understanding why consumers do what they do. Motivation convinces either utilitarian or hedonic needs. Satisfying utilitarian requires entail that consumers emphasize the objective tangible attributes of products e.g. fuel economy in a car.
_ Satisfying hedonic requires implies that consumers emphasize subjective and experiential aspects example self confidence and excitement etc.
An experiment aims at measuring the impact of one or more independent variables on a dependent variable. For example take the case of the impact of training on the performance of s
Q. Show the Major applications of consumer behaviour? Marketing strategy: The most noticeable is for marketing strategy or making better marketing campaigns. For instance by
Motivation consigns to the processes that cause people to behave as they do. Motivation take places when require is aroused that the consumer wishes to satisfy. Once a necessitate
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Q. How consumer behaviour is effected by attitude Change? Affect . Consumers as well hold certain feelings toward brands or other objects. Occasionally these feelings are base
Explain a production procesq
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