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Motivation consigns to the processes that cause people to behave as they do. Motivation take places when require is aroused that the consumer wishes to satisfy. Once a necessitate has been activated a state of tension survive that drives the consumer to attempt to eradicate or reduce the need.
Understanding motivation means understanding why consumers do what they do. Motivation convinces either utilitarian or hedonic needs. Satisfying utilitarian requires entail that consumers emphasize the objective tangible attributes of products e.g. fuel economy in a car.
_ Satisfying hedonic requires implies that consumers emphasize subjective and experiential aspects example self confidence and excitement etc.
what will be the scope for the above study for imc in b2b market domain and SWOT analysis,future growth and prospects of the study
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the relationship between customer interest and company interest
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