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Motivation consigns to the processes that cause people to behave as they do. Motivation take places when require is aroused that the consumer wishes to satisfy. Once a necessitate has been activated a state of tension survive that drives the consumer to attempt to eradicate or reduce the need.
Understanding motivation means understanding why consumers do what they do. Motivation convinces either utilitarian or hedonic needs. Satisfying utilitarian requires entail that consumers emphasize the objective tangible attributes of products e.g. fuel economy in a car.
_ Satisfying hedonic requires implies that consumers emphasize subjective and experiential aspects example self confidence and excitement etc.
Consumers are connect in both internal and external information search. Internal search engages the consumer identifying alternatives from his or her memory. For certain s
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Regression line drawn as Y=C+1075x,when x was 2, and y was 239, given that y intercept was 11. calculate the residual
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