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Q. Why must a marketer need to understand the customer evaluation process?
The answer lies in the type of information that the marketing team needs to provide customers in different buying situations. In high-involvement decisions the marketer requirements to provide a good deal of information about the positive consequences of buying. The sales force may necessitate to stress the important attributes of the product the advantages compared with the competition and maybe even encourage 'trial' or 'sampling' of the product in the hope of securing the sale.
Consumers are connect in both internal and external information search. Internal search engages the consumer identifying alternatives from his or her memory. For certain s
Surveying the Available Literature: All available literature concerning the problem at hand must necessarily be surveyed and examined before a definition of the research problem is
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Export Under Claim of Rebate Under Rule 12(i) (A) Under the Central Excise Rule 12(i) (A), rebate of duty paid on export of duty paid goods shall be granted. The rule permits t
Remittances Connected with Exports : Exporters are permitted to retain upto 25% (50% in the case of EOUs located in EPZI Software Technology Parks/Electronics Hardware Technology
what are the core marketplace concepts?
Explain in details the process of marketing research. Answer Most marketing research involves attaining information from marketplace indirectly or directly and hence the
How can population definition error be minimised ?
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Discuss importance of data cleaning in preliminary data analysis In most surveys, it takes place so that respondent has either provided ambiguous response or response has bee
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