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Q. Why must a marketer need to understand the customer evaluation process?
The answer lies in the type of information that the marketing team needs to provide customers in different buying situations. In high-involvement decisions the marketer requirements to provide a good deal of information about the positive consequences of buying. The sales force may necessitate to stress the important attributes of the product the advantages compared with the competition and maybe even encourage 'trial' or 'sampling' of the product in the hope of securing the sale.
Why is qualitative research techniques called exploratory research by many? In recent years, qualitative research has come to refer to selected research methods used in explora
Explain the significance of pilot testing in questionnaire building. Answer Once preliminary questionnaire has been developed a researcher must test the questionnaire on a
Porter -O Grady (2001,p.9) makes the statement that "too many health professionals have an irrational conviction that there is something so mystical about health care that it defie
GENERAL CONDITIONS IN EXPORT CONTRACTS : Export contract refers to the subject matter of the contract. In addition, the contracts also mention the rights of the party concerned ag
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Question 1 Explain the concept of Service mapping with example Question 2 Write a short notes on- Factors that influence customer expectations Pricing strategies
Define international marketing and furnish its features.
evaluate the extent to which each element of i phone''s marketing mix contributes to its success
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