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INTRODUCTION : Cargo insurance, commonly known as marine insurance, occupies an important position in international business. It provides protection against unanticipated business to participate more freely in the business and expands the scope of their operations. Cargo insurance protects the traders and others against the risk of loss or damage to goods in transit from the seller to the buyer. A trader engaged in international business can protect his interests by taking an appropriate insurance policy from an insurance company. In this unit, you will learn the need for cargo insurance, various kinds of perils and types of losses. You will also be acquired with the documentation procedure to fill an insurance claim.
BASIC PRINCIPLES OF ECGC OPERATION : There are two basic principles on which ECGC works: i) Spread of risks: An exporter is required to insure all the shipments that may be m
Export of Spares: Warranty spares, whether indigenous or imported, of plant, equipment, machinery, automobiles or any other goods may be exported upto 7.5% of the FOB value of the
Product, Price, Promotion, and Placement - Advertising and the Marketing Mix: Product, Price, Promotion, and Placement Advertising campaigns and how they are integrated with
give examples of different product strategies used by different similar companies to sustain competitive advantages and justify wether thestrategies have been successful
Q. Marketer role to influence consumer behaviour ? Marketers try to create products as well as services that will provide the desired benefits that permit the consumer to r
Brands and businesses in just about every industry are in a state of war with their competitors through promotions and marketing strategies. Majority of renowned brands have been f
POST-SHIPMENT FINANCE : It may be defined as "any loan or advance granted or any other credit provided by a bank to an exporter of goods from India from the date of extending the
What makes Santro click? "The consumer", says Subbu (Director marketing and soles, Hyundai) He believes that the way to a consumer's mind is thought his heart so all product launch
War Perils: War perils covered by the Institute War Clauses refer to following events: i) War, civil war, revolution, rebellion, insurrection or civil strike or any hostile act
OBJECTIVES After studying this unit, you should be able to: . 1. explain the basic significance and objectives of India's Export-Import policy 2. describe the rationale
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