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Q. Internal and External influences?
Internal influences
Consumer behaviour is influenced by- personality, psychographics (lifestyle), demographics, motivation, knowledge, attitudes, beliefs, and feelings.
External influences
Consumer behaviour is influenced by- family, social class, culture, ethnicity, reference groups, and market mix factors.
Q. Prepare a Note for information of the Board of Directors on the reasons for declining sales of your Company's products for the quarter ending March 31, 2003? Ans. A p
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Q. Define the Sub-culture categories? A sub-culture is an identifiable cultural group, distinct which while following the dominant cultural values of the overall society as wel
Identify three or more of the secondary sources of information available to REI.
a.Sampling error is measurable while it is not easy to measure a non sampling errors. b.Sampling error decrease as the sample size increase. This is not necessarily so in the ca
Q. Buying centre concept? Applying the buying centre concept The decision-making unit in a purchasing organisation consists of the buying centre. This is invented of the dec
give examples of different product strategies used by different similar companies to sustain competitive advantages and justify wether thestrategies have been successful
DEFERRED CREDIT FACILITIES : Export of goods on deferred payment terms can be financed under suppliers credit or Buyer'$ credit. Let us first understand what they are. Supplie
what is the best way to obtain information about what consumers actually do
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