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Q. Internal and External influences?
Internal influences
Consumer behaviour is influenced by- personality, psychographics (lifestyle), demographics, motivation, knowledge, attitudes, beliefs, and feelings.
External influences
Consumer behaviour is influenced by- family, social class, culture, ethnicity, reference groups, and market mix factors.
Compare and contrast exploratory, descriptive and causal research designs. Answer Objective of exploratory design is to discover ideas and insights; of descriptive design
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