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Q. Internal and External influences?
Internal influences
Consumer behaviour is influenced by- personality, psychographics (lifestyle), demographics, motivation, knowledge, attitudes, beliefs, and feelings.
External influences
Consumer behaviour is influenced by- family, social class, culture, ethnicity, reference groups, and market mix factors.
If the populate is not well defined and does not fit to the object of research study then an error occurs. In other words selection of an inappropriate population causes this error
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how is service heterogeneity
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