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Q. Internal and External influences?
Internal influences
Consumer behaviour is influenced by- personality, psychographics (lifestyle), demographics, motivation, knowledge, attitudes, beliefs, and feelings.
External influences
Consumer behaviour is influenced by- family, social class, culture, ethnicity, reference groups, and market mix factors.
Explain the Conceptual and Empirical Research Conceptual research is associated to some abstract ideas of theory. It is normally used by thinkers and philosophers to develop n
How might this medical group tailor its marketing mix to appeal to this segment?
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