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Q. Internal and External influences?
Internal influences
Consumer behaviour is influenced by- personality, psychographics (lifestyle), demographics, motivation, knowledge, attitudes, beliefs, and feelings.
External influences
Consumer behaviour is influenced by- family, social class, culture, ethnicity, reference groups, and market mix factors.
Product development is an interdisciplinary activity requiring contributions from almost every part of a company. Three areas that are always involved are: Design Manufact
Q. What is Neo-Freudian theory? This theory tends to highlight the fundamental role of social relationships in the formation and development of personality. Alfred Adler outloo
Identify three or more of the secondary sources of information available to REI.
consumer behaviour helped groupon
Post-shipment Credit in Foreign Currency : The exporters have the option of availing of export credit at the post-shipment stage either in rupee or in foreign currency. The credit
INTRODUCTION : You have learnt various provisions of Exchange Regulations . Export financing is another important area of export business. Export finance refers to the credit f
explain Henry Assael Model of buying decision behavior along with the diagram”.
explain the opportunity costs theory and nature of the opportunity costs ?
Is it possible to share some insight on various market segments in Indian mobile phone industry and their respective sizes
Explain stratified sampling in details. Answer Stratified sampling is a probability sampling technique that is distinguished by two-step procedure it involves. In first st
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