What do you mean by public relations, Marketing Research

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Problem 1

While developing an advertisement, some theories are useful. Discuss the two theories to design an advertisement.

Hierarchy of effects theory
Means end theory

Problem 2

What do you mean by Public relations (PR)? What are the difference between PR and advertising?

Meaning
Differences

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MBA, PROCESS MARKETING INFORMATION SYSTEM.

PROCESS MARKETING INFORMATION SYSTEM.

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