Determine the types of stratified random sampling, Marketing Research

Assignment Help:

Determine the types of stratified random sampling

There are two kinds of stratified random sampling; (a) proportionate stratified sampling (b) disproportionate stratified sampling. In proportionate stratified sampling, sample size from every stratum is dependent on that stratum's size relative to defined target population. Thus, larger strata are sampled more heavily using this technique as they make up a larger percentage of target population. Conversely, in disproportionate stratified sampling, sample selected from each stratum is independent of that stratum's proportion of total defined target population. There are numerous benefits of stratified sampling including assurance of representativeness, comparison between strata and understanding of every stratum and its unique characteristics. One of the main difficulty however, is to identify correct stratifying variable.

 


Related Discussions:- Determine the types of stratified random sampling

Kinds of perils , KINDS OF PERILS : The cargo insurance policy can be as w...

KINDS OF PERILS : The cargo insurance policy can be as wide as to cover all possible kinds of risk and losses to which cargo could be exposed in transit. The event which lead to l

Critical success factors, Develop vision, mission, objectives and measures ...

Develop vision, mission, objectives and measures of these (a)  In layman's language define the terms vision and mission statement and values and how the effectiveness of these c

The relationship between communication and loyalty, discuss the relationshi...

discuss the relationship between marketing communication and brand loyalty

Jobbers, total jobbers in India ?

total jobbers in India ?

Explain nonprobability and probability sampling techniques, Provide a short...

Provide a short note highlighting major differences between nonprobability and probability sampling techniques? Answer Probability sampling is more robust in comparison as

Marketing, The credit bank which offers a full range of financial services ...

The credit bank which offers a full range of financial services to the costumers had recently carried out a segmentation exercise which defined four age based segment of potential

Describe an e-marketing strategy, Question: You are a newly installed m...

Question: You are a newly installed marketing manager in a company selling products in the business-to-business sector in Mauritius. Currently, the company only has a limited

Economics assignment, #question. During the 1990s, technological advance re...

#question. During the 1990s, technological advance reduced the cost of computer chips. Explain, with the use of supply and demand diagrams, how the following markets are affected i

Risk reversal, Differentiate yourself with disgracefully bold guarantees th...

Differentiate yourself with disgracefully bold guarantees that you're competition don't have the guts for. Most people are authentically honest, and if your service is what you say

Government reports, Government publishes administrative reports of various ...

Government publishes administrative reports of various departments reports of commissions and committees India A Reference Annual etc, The sources of locating government publica

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd