Determine the types of stratified random sampling, Marketing Research

Assignment Help:

Determine the types of stratified random sampling

There are two kinds of stratified random sampling; (a) proportionate stratified sampling (b) disproportionate stratified sampling. In proportionate stratified sampling, sample size from every stratum is dependent on that stratum's size relative to defined target population. Thus, larger strata are sampled more heavily using this technique as they make up a larger percentage of target population. Conversely, in disproportionate stratified sampling, sample selected from each stratum is independent of that stratum's proportion of total defined target population. There are numerous benefits of stratified sampling including assurance of representativeness, comparison between strata and understanding of every stratum and its unique characteristics. One of the main difficulty however, is to identify correct stratifying variable.

 


Related Discussions:- Determine the types of stratified random sampling

Explain longitudinal and cross-sectional research designs, Discuss the diff...

Discuss the difference between longitudinal and cross-sectional research designs. Answer Cross-sectional design is the most familiar and most common way of conducti

What is cost-plus pricing method, Question: (i) What is cost-plus prici...

Question: (i) What is cost-plus pricing method? Why is its application particularly problematic in service industries? (ii) Discuss the factors which might influence the p

Nature of personality that influence consumer behaviour, Q. Nature of perso...

Q. Nature of personality that influence consumer behaviour? The study of personality discloses three distinct aspects: Personality reproduce individual differences Pe

Email Marketing Question, Is it considered acceptable or bad form to use on...

Is it considered acceptable or bad form to use one e-newsletter address list to send a new newsletter from the same company but since it is a new e-newsletter, the recipients had n

Describe the meaning of research, Describe the Meaning of Research Rese...

Describe the Meaning of Research Research in common man's language refers to "search for knowledge". Research is basically the process of finding solution to a problem after

Explain about the data editing, Explain about the data editing Usual f...

Explain about the data editing Usual first step in data preparation is to edit raw data collected through questionnaire. Editing detects errors and omissions, corrects them wh

Explain in details the process of marketing research, Explain in details th...

Explain in details the process of marketing research. Answer Most marketing research involves attaining information from marketplace indirectly or directly and hence the

Discuss the importance of marketing research, Discuss the importance of mar...

Discuss the importance of marketing research report in the overall marketing research process. Answer Marketing research report is the bridge between manager and researche

Justify problem identification and problem-solving research, Justify proble...

Justify problem identification and problem-solving research in details. Are these two categories of researches related? Answer Problem identification research is undertak

Non sampling errors, Non sampling errors as the name implies are all those ...

Non sampling errors as the name implies are all those errors which occur in different stages of research except in the selection of sampling. Obviously these errors are many and va

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd