Determine the types of stratified random sampling, Marketing Research

Assignment Help:

Determine the types of stratified random sampling

There are two kinds of stratified random sampling; (a) proportionate stratified sampling (b) disproportionate stratified sampling. In proportionate stratified sampling, sample size from every stratum is dependent on that stratum's size relative to defined target population. Thus, larger strata are sampled more heavily using this technique as they make up a larger percentage of target population. Conversely, in disproportionate stratified sampling, sample selected from each stratum is independent of that stratum's proportion of total defined target population. There are numerous benefits of stratified sampling including assurance of representativeness, comparison between strata and understanding of every stratum and its unique characteristics. One of the main difficulty however, is to identify correct stratifying variable.

 


Related Discussions:- Determine the types of stratified random sampling

Channel of product distribution, What was the distribution of products in ...

What was the distribution of products in marketing mixed?

Open policy, Open Policy : Also known as Floating Policy, it has much in a...

Open Policy : Also known as Floating Policy, it has much in a common with the Open Cover. This policy benefits clients with substantial turnover and a large number of despatches

What do you mean by trait theory, Q. What do you mean by Trait theory? ...

Q. What do you mean by Trait theory? Trait theory is a main departure from the qualitative or subjective approach to personality measurement. It postulates that persons possess

Mutual lending, just give an example of firm write about socially responsib...

just give an example of firm write about socially responsible indicating brief desciption?

How do customers buy, Q. How do customers buy? Research advised that cu...

Q. How do customers buy? Research advised that customers go through a five-stage decision-making process in any purchase. This is précised in the diagram below: This mo

Post purchase evaluation, Post purchase evaluation The EKB model was ad...

Post purchase evaluation The EKB model was additional developed by Rice (1993) which suggested there must be a feedback loop Foxall (2005) further suggests the significance of

Unique selling proposition, Something unique that you have to tenders. Not ...

Something unique that you have to tenders. Not necessarily completely unique. You can appear unique by merely packaging your product or service in a unique way. For instance a lawy

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd