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Illustrate about the Quantitative and Qualitative Research
Quantitative research is based on the measurement of amount or quantity. It's applicable to phenomena which can be expressed in terms of quantity. It's research methodology which seeks to quantity the data and typically applies some form of statistical analysis. Quantitative research is structured in nature and recommends a final course of action. Qualitative research, conversely, is concerned with qualitative phenomenon. Qualitative research is significant in the behavioural sciences where aim is to discover the underlying motives of human behavior. Though such research we can analyze the various factors that motivate people to behave in a specific manner or which make people dislike or like a particular thing.
SOURCES OF INFORMATION : An exporter would like to know about the market conditions and business practices in foreign countries. Let us study some major sources of information whi
Why is qualitative research techniques called exploratory research by many? In recent years, qualitative research has come to refer to selected research methods used in explora
Write a short note on survey methods. Answer Survey methods tend to be mainstay of marketing research in general. They tend to involve a structured questionnaire given to
While undergoing the steps involved in the research process the researcher should ensure that the research does not have a high degree of error. If no care is exercised in m
Q: Explain the process of consumer buying behaviour? Ans : The buyer decision process comprises the following steps: 1. Need recognition 2. Look for information on prod
Q. How consumer behaviour is effected by Beliefs? The initial component is beliefs . A consumer may perhaps hold both positive beliefs toward an object (example coffee tastes
Q. Illustrate feedback stage in organisational buying? The feedback stage: This stage is anxious with the establishment of order routine performance feedback and so on and henc
OBJECTIVES After studying this Unit, you should be able to: 1. Explain stages involved in export cargo shipment 2. Discuss the policy for Central Excise Rebate on expor
Q. Learning model of consumer behaviour? Learning model : Classical psychologists have been concerned in the formation and satisfaction of needs as well as tastes. They disput
State the term- Production Research assists you in an enterprise to decide in the field of production on:- What to produce How much to produce When to produce
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