Define the sub-culture categories, Marketing Research

Assignment Help:

Q. Define the Sub-culture categories?

A sub-culture is an identifiable cultural group, distinct which while following the dominant cultural values of the overall society as well has its own values, belief and customs that set them apart from other members of the same society.

Sub-culture categories are:

Nationality: Indian, Sri-lanka and Pakistan
Religion: Hinduism and Islam
Race: Asian, black or white
Age: young, middle aged and elderly
Sex: Male and Female
Occupation: Farmer, teacher and business
Social class: lower, middle and upper

Related Discussions:- Define the sub-culture categories

Selecting the research problem, The research problem undertaken for study m...

The research problem undertaken for study must be carefully selected. The task is a difficult one although it may not appear to be so. Help may be taken from as research guide in t

Case study, Managerial Report Prepare a report for Chris Lane. Your report ...

Managerial Report Prepare a report for Chris Lane. Your report should include, at a minimum, the following items: 1. A schedule that will enable each of the 18 couples to play ever

Core Aspects of Markting, If asking custoemrs if they have problems, would ...

If asking custoemrs if they have problems, would it be exchange function of marketing?

Response hierarchy models, These models are examined giving attention to th...

These models are examined giving attention to their origin and implications and include: The Action desire interest attention (AIDA) Model The Hierarchy-of-Effects Model -

Market Segments and Sizes, Is it possible to share some insight on various ...

Is it possible to share some insight on various market segments in Indian mobile phone industry and their respective sizes

Central excise formalities, CENTRAL EXCISE FORMALITIES : It is a common pr...

CENTRAL EXCISE FORMALITIES : It is a common practice all over the world that the exports are not to bear the burden of indirect taxes. Export goods are either exempted from such t

Describe the term - materials, Describe the term - Materials Materials...

Describe the term - Materials Materials department uses research to create suitable policies regarding. Where to buy? How much to buy? When to buy? At what pric

Segmentation, Can you break down segmentation in simpler terms?

Can you break down segmentation in simpler terms?

Internal and external criterai of research problem, AskWhat are the interna...

AskWhat are the internal and external criteria of selecting a research problem?

Objectives-export sales contract, OBJECTIVES After studying this unit, ...

OBJECTIVES After studying this unit, you should be able to: 1. explain the nature of export sales contract 2. distinguish between domestic sales contract and export sal

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages