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Q. Define the Sub-culture categories?
A sub-culture is an identifiable cultural group, distinct which while following the dominant cultural values of the overall society as well has its own values, belief and customs that set them apart from other members of the same society.
Sub-culture categories are:
Q. Marketer role to influence consumer behaviour ? Marketers try to create products as well as services that will provide the desired benefits that permit the consumer to r
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