Define the sub-culture categories, Marketing Research

Assignment Help:

Q. Define the Sub-culture categories?

A sub-culture is an identifiable cultural group, distinct which while following the dominant cultural values of the overall society as well has its own values, belief and customs that set them apart from other members of the same society.

Sub-culture categories are:

Nationality: Indian, Sri-lanka and Pakistan
Religion: Hinduism and Islam
Race: Asian, black or white
Age: young, middle aged and elderly
Sex: Male and Female
Occupation: Farmer, teacher and business
Social class: lower, middle and upper

Related Discussions:- Define the sub-culture categories

Channel design decision, identifying major alternative

identifying major alternative

salesexp against bpriceexp and cpriceexp, The variables in the file ASSIGN...

The variables in the file ASSIGN, in order from column 1 by column 8, are: Week, SalesExp (unit sales in experimental group), SalesCntl (unit sales in control group), BPriceExp

Duty entitlement pass book, Duty Entitlement Pass Book : Under the Duty En...

Duty Entitlement Pass Book : Under the Duty Entitlement Pass Book scheme, an exporter shall be eligible to claim credit as a specified percentage of FOB value made in freely conve

Activities that are carried out in marketing research, Question 1: "Mar...

Question 1: "Marketing Research is a systematic and planned formal approach to the collection of marketing information." This implies that there is a formal marketing research

Sprite, what stage is sprite in the business life cycle?

what stage is sprite in the business life cycle?

Export of imported goods, Export of Imported Goods: Goods imported may be ...

Export of Imported Goods: Goods imported may be exported in the same or substantially the same form, without a licence provided they are not under the Negative Lists. Export of su

Selecting specific media vehicles, give the example on this... media planne...

give the example on this... media planner must compute the cost per thousand persons reached by a vehicles

Purchase discount of foreign bills, Purchase Discount of Foreign Bills : P...

Purchase Discount of Foreign Bills : Purchase or discount facilities in respect of export bills drawn under confirmed export contracts are generally granted to exporters who enjoy

Explain research nature and objectives in addition to types, Explain resear...

Explain research nature and objectives in addition to types (1)To identify and find solutions to the problems: Research is essential to understand the problem in depth. Fo

Swot analysis, Integrative Research Paper & Power Point Presentation: Th...

Integrative Research Paper & Power Point Presentation: The student will select an organization for the Integrative Research Paper. The organization (possibly the student's emplo

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages