Define the sub-culture categories, Marketing Research

Assignment Help:

Q. Define the Sub-culture categories?

A sub-culture is an identifiable cultural group, distinct which while following the dominant cultural values of the overall society as well has its own values, belief and customs that set them apart from other members of the same society.

Sub-culture categories are:

  • Nationality: Indian, Sri-lanka and Pakistan
  • Religion: Hinduism and Islam
  • Race: Asian, black or white
  • Age: young, middle aged and elderly
  • Sex: Male and Female
  • Occupation: Farmer, teacher and business
  • Social class: lower, middle and upper

 


Related Discussions:- Define the sub-culture categories

Example to have the consumer reflexively, Q. Example to have the consumer r...

Q. Example to have the consumer reflexively? A special issue in memory are consequently called 'scripts' or procedures we remember for doing things. Scripts involve a sequence

Advance against incentives, Advance against Incentives : When the value of...

Advance against Incentives : When the value of the materials to be procured for export is more than FOB value of the contract, the exporters may get packing credit advance more th

Organization of the research report, ORGANIZATION OF THE REPORT Once y...

ORGANIZATION OF THE REPORT Once you have selected a research problem, design the study to conduct it, deciding on the variables, methodology and the study population, you actu

Perception Mapping, What is perception mapping? Does it differ for each pro...

What is perception mapping? Does it differ for each product category?

Determine the types of stratified random sampling, Determine the types of s...

Determine the types of stratified random sampling There are two kinds of stratified random sampling; (a) proportionate stratified sampling (b) disproportionate stratified sampl

Comparison between sampling errors and non sampling errors, a.Sampling erro...

a.Sampling error is measurable while it is not easy to measure a non sampling errors. b.Sampling error decrease as the sample size increase. This is not necessarily so in the ca

Statutory basis, STATUTORY BASIS : Exchange control was introduced in Indi...

STATUTORY BASIS : Exchange control was introduced in India with the outbreak of second World War on September 3, 1939. This was done by virtual of the emergency powers derived u

Negotiation of export documents under letters of credit, Negotiation of Exp...

Negotiation of Export Documents under Letters of Credit : Where the exports are under letter of credit arrangements, the banks will negotiate the export bills provided it is drawn

Determine the characteristics of research, Characteristics of Research:- ...

Characteristics of Research:- Characteristics of research are as below: - 1. Systematic Approach:- Each step should on your investigation be so planned that it lead to

Distinction between domestic sales contract, Distinction between Domest...

Distinction between Domestic Sales Contract and Export Sales Contract : A major point of distinction between a domestic and export contract lies in identifying the prope

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd