Define the sub-culture categories, Marketing Research

Assignment Help:

Q. Define the Sub-culture categories?

A sub-culture is an identifiable cultural group, distinct which while following the dominant cultural values of the overall society as well has its own values, belief and customs that set them apart from other members of the same society.

Sub-culture categories are:

  • Nationality: Indian, Sri-lanka and Pakistan
  • Religion: Hinduism and Islam
  • Race: Asian, black or white
  • Age: young, middle aged and elderly
  • Sex: Male and Female
  • Occupation: Farmer, teacher and business
  • Social class: lower, middle and upper

 


Related Discussions:- Define the sub-culture categories

Differences between the consumer and business buying process, Question 1: ...

Question 1: As "Sarjua? brand introduces into America and sells to large supermarket chains, it is important that the company understands the stages of the consumer decis

General conditions in export contracts, GENERAL CONDITIONS IN EXPORT CONTRA...

GENERAL CONDITIONS IN EXPORT CONTRACTS : Export contract refers to the subject matter of the contract. In addition, the contracts also mention the rights of the party concerned ag

Market structure, 1. Perfect competitive and monopoly are extreme market st...

1. Perfect competitive and monopoly are extreme market structures,theoretically show garphically the short run equilibrium of both markets.To what extent are these markets realisti

Explain the concept of product positioning, Q. Explain the concept of produ...

Q. Explain the concept of product positioning? Ans : As rightly said by Al Ries with Jack Trout (who introduced the concept of Positioning in the early 1970's in their series

Strike perils, Strike Perils : In marine insurance, strike perils mean eve...

Strike Perils : In marine insurance, strike perils mean events which lead to loss or damage to cargo caused by: i) Strikes, lock-out workmen or persons taking part in labour di

Case study, Managerial Report Prepare a report for Chris Lane. Your report ...

Managerial Report Prepare a report for Chris Lane. Your report should include, at a minimum, the following items: 1. A schedule that will enable each of the 18 couples to play ever

Excise rebate policy, Excise Rebate Policy : The scheme under which the Ce...

Excise Rebate Policy : The scheme under which the Central Excise exemption or refund is provided is popularly known as Rebate of Central Excise. This scheme operates under Section

Discuss construct validity and types of construct validity, Discuss constru...

Discuss construct validity and types of construct validity. Answer Construct validity addresses question of what construct or characteristic the scale is, in fact, measuri

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd