Define the sub-culture categories, Marketing Research

Assignment Help:

Q. Define the Sub-culture categories?

A sub-culture is an identifiable cultural group, distinct which while following the dominant cultural values of the overall society as well has its own values, belief and customs that set them apart from other members of the same society.

Sub-culture categories are:

  • Nationality: Indian, Sri-lanka and Pakistan
  • Religion: Hinduism and Islam
  • Race: Asian, black or white
  • Age: young, middle aged and elderly
  • Sex: Male and Female
  • Occupation: Farmer, teacher and business
  • Social class: lower, middle and upper

 


Related Discussions:- Define the sub-culture categories

Personality impacts and perception influences decisions, Q. Personality imp...

Q. Personality impacts and Perception influences decisions? Variety seeking where consumers look for to try new brands not because these brands are expected to be better i

What role is played by memory in consumer behavior, Q. What role is played ...

Q. What role is played by memory in consumer behavior ? Learning involves a change in the content or else organization of long term memory and/or behaviour. The initial part of

Advance against goods sent on consignment, Advance against Goods Sent on Co...

Advance against Goods Sent on Consignment: Sometimes exports are affected on consignment basis. In such condition payment is receivable subject to sale of goods. Goods are exporte

Promoting products abroad, PROMOTING PRODUCTS ABROAD : The various methods...

PROMOTING PRODUCTS ABROAD : The various methods of export promotion usually adopted are advertising, direct mailing, point of purchase displays, and trade fairs and exhibitions. L

Explain about the specific information questions, Explain about the specifi...

Explain about the specific information questions The specific information questions are questions directly associated with research objectives. They mostly involve numerous sca

Determine the important factors of marketing research, Determine the import...

Determine the important factors of marketing research? Marketing Research involves following: - i) Product Research: - Assessment of suitability of goods with respect to

Objectives-cargo insurance, OBJECTIVES After studying this unit, you sh...

OBJECTIVES After studying this unit, you should be able to : 1. describe the need of cargo insurance in international business; 2. explain various kind of perils covered

Post purchase evaluation, Post purchase evaluation The EKB model was ad...

Post purchase evaluation The EKB model was additional developed by Rice (1993) which suggested there must be a feedback loop Foxall (2005) further suggests the significance of

What is causal designs, What is causal designs Causal research is most...

What is causal designs Causal research is most appropriate when research objectives include need to understand the reasons why certain market phenomena happen as they do. To m

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd