Define the sub-culture categories, Marketing Research

Assignment Help:

Q. Define the Sub-culture categories?

A sub-culture is an identifiable cultural group, distinct which while following the dominant cultural values of the overall society as well has its own values, belief and customs that set them apart from other members of the same society.

Sub-culture categories are:

Nationality: Indian, Sri-lanka and Pakistan
Religion: Hinduism and Islam
Race: Asian, black or white
Age: young, middle aged and elderly
Sex: Male and Female
Occupation: Farmer, teacher and business
Social class: lower, middle and upper

Related Discussions:- Define the sub-culture categories

Currency options-foreign exchange risks, Currency Options : As you have le...

Currency Options : As you have learnt the forward contract protects the interest of the holder against the risk of adverse movements in exchange rates. At the same time, the contr

Perception Mapping, What is perception mapping? Does it differ for each pro...

What is perception mapping? Does it differ for each product category?

Types of cognitive involvement, Types of cognitive involvement Cogniti...

Types of cognitive involvement Cognitive involvement - where a person is enthused to learn all s/he can about the product. Product involvement > the consumer's stage

What do you mean by public relations, Problem 1 While developing an adv...

Problem 1 While developing an advertisement, some theories are useful. Discuss the two theories to design an advertisement. Hierarchy of effects theory Means end theor

Prohibition of export, Prohibition of Export : Export of all goods either ...

Prohibition of Export : Export of all goods either directly or indirectly to any place outside India other than Nepal and Bhutan is prohibited unless the exporter furnishes to the

Increasing Brand Communication of a brand, I need help in preparing questio...

I need help in preparing questionnaire for my study

Perceptions map, for luxury cars

for luxury cars

Foreign exchange transactions, Foreign Exchange Transactions : A foreign e...

Foreign Exchange Transactions : A foreign exchange transaction is ultimately the purchase or sale of one national currency against another arising out of import or export of goods

Procedural formalities - customs clearance , Procedural Formalities : The ...

Procedural Formalities : The Shipping Bill and the other documents are submitted to the Custom House as soon as the Rotation No. has been given to the carrier. As soon as the docu

Pestel analysis, Ask questionpestel analysis for godrej expert hair colour ...

Ask questionpestel analysis for godrej expert hair colour #Minimum 100 words accepted#

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages