Define the sub-culture categories, Marketing Research

Assignment Help:

Q. Define the Sub-culture categories?

A sub-culture is an identifiable cultural group, distinct which while following the dominant cultural values of the overall society as well has its own values, belief and customs that set them apart from other members of the same society.

Sub-culture categories are:

Nationality: Indian, Sri-lanka and Pakistan
Religion: Hinduism and Islam
Race: Asian, black or white
Age: young, middle aged and elderly
Sex: Male and Female
Occupation: Farmer, teacher and business
Social class: lower, middle and upper

Related Discussions:- Define the sub-culture categories

Response hierarchy models, These models are examined giving attention to th...

These models are examined giving attention to their origin and implications and include: The Action desire interest attention (AIDA) Model The Hierarchy-of-Effects Model -

Customer interest, the relationship between customer interest and company i...

the relationship between customer interest and company interest

Perceptions map, for luxury cars

for luxury cars

Price changes, what will be the reaction of a buyer about this price change...

what will be the reaction of a buyer about this price changes?

salesexp against bpriceexp and cpriceexp, The variables in the file ASSIGN...

The variables in the file ASSIGN, in order from column 1 by column 8, are: Week, SalesExp (unit sales in experimental group), SalesCntl (unit sales in control group), BPriceExp

Heterogenity, how is service heterogeneity

how is service heterogeneity

Explain the nature of consumer behaviour, Q. Explain the Nature of consumer...

Q. Explain the Nature of consumer behaviour? Consumer behaviour is dynamic The perceptions, feelings, thinking and actions of the customer and the society at large keep ch

Marketing environment for organisations, Explore the implications of chang...

Explore the implications of changes in the general and marketing environment for organisations (a) How has the current business and economic climate affected your organisation'

Business law, what are the duties and rights or obligations of the leasor a...

what are the duties and rights or obligations of the leasor and lessee and case studies to conflicts on either of the two and how they have been resolved

Evaluating awareness and potential for IMC in b2b in pune, what will be the...

what will be the scope for the above study for imc in b2b market domain and SWOT analysis,future growth and prospects of the study

Write Your Message!

Name

Email id

Message

Verfication Code

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

User Account

All Pages