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1. What issues would need to be considered in choosing a sample to investigate each of the following claims? Give an example of a way a sample might be chosen which would be likely to make the generalisation inaccurate.
(i) 70% of full-time Macquarie University students work more than 10 hours a week in paid employment.
(ii) Most domestic cats live beyond the age of 12.
(iii) 95% of people like participating in surveys.
(iv) Most Australians believe that men work harder than women.
(v) 60% of Australian prisoners say that they are unlikely to re-offend.
Describe the marketing research project that Tomzak should propose to lynn, and explain why you thik that it is the best project to use.
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Porter -O Grady (2001,p.9) makes the statement that "too many health professionals have an irrational conviction that there is something so mystical about health care that it defie
what will be the reaction of a buyer about this price changes?
Explain the significance of pilot testing in questionnaire building. Answer Once preliminary questionnaire has been developed a researcher must test the questionnaire on a
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