Explain stratified sampling in details, Marketing Research

Assignment Help:

Explain stratified sampling in details.

Answer

Stratified sampling is a probability sampling technique that is distinguished by two-step procedure it involves. In first step population is divided into mutually exclusive and collectively exhaustive sub-populations that are known as strata. In second step, a simple random sample of elements is chosen independently from every strata or group. This approach is used when there is considerable diversity among population elements. Major aim of this technique is to reduce cost without lose in precision.

 


Related Discussions:- Explain stratified sampling in details

Marketing research, list out secondary sources of information while pursuin...

list out secondary sources of information while pursuing market research

Explain engel-kollat-blackwell model, Explain Engel-Kollat-Blackwell Model ...

Explain Engel-Kollat-Blackwell Model Variables grouped into following categories a) Stimulus inputs b) Information processing c) Decision process and d) Variables

Examine the role and importance of marketing research, Question 1: "Mar...

Question 1: "Marketing research ethics refers to taking an ethical and above-board approach to conducting marketing research that does no harm to the participant in the process

Other provisions-Importer-Exporter Code Number, Importer-Exporter Code Numb...

Importer-Exporter Code Numbe r: No export or import shall be made by any person without an Importer-Exporter Code (IEC) number unless specifically exempted. An application for gran

Organisation covering credit risk, ORGANISATION COVERING CREDIT RISK : The...

ORGANISATION COVERING CREDIT RISK : There are 40 organization providing cover for credit risk, the worldover. They are all member of union International Union of credit and Invest

Documents in support of claims, Documents in Support of Claims:  Every cla...

Documents in Support of Claims:  Every claim has to be supported by documentary evidence. Important documents that should accompany the claim forms are the following: a) Certif

Core Aspects of Markting, If asking custoemrs if they have problems, would ...

If asking custoemrs if they have problems, would it be exchange function of marketing?

Insurance claims, INSURANCE CLAIMS : When there is a loss, the insured i...

INSURANCE CLAIMS : When there is a loss, the insured is to proceed to claim the loss recovery from the insurer. The cardinal principle about insurance claims is that the insured

Exchange control, Exchange Control: Exchange control means official interv...

Exchange Control: Exchange control means official intervention with the foreign exchange of a country. It is a system of rationing foreign exchange among competing demands for it,

Investigate the planning principles or marketing strategy, Investigate the ...

Investigate the planning principles and range of tools and techniques involved in developing a general or marketing strategy (a) Select an organisation to use as a case study or

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd