Explain stratified sampling in details, Marketing Research

Assignment Help:

Explain stratified sampling in details.

Answer

Stratified sampling is a probability sampling technique that is distinguished by two-step procedure it involves. In first step population is divided into mutually exclusive and collectively exhaustive sub-populations that are known as strata. In second step, a simple random sample of elements is chosen independently from every strata or group. This approach is used when there is considerable diversity among population elements. Major aim of this technique is to reduce cost without lose in precision.

 


Related Discussions:- Explain stratified sampling in details

Selecting specific media vehicles, give the example on this... media planne...

give the example on this... media planner must compute the cost per thousand persons reached by a vehicles

Marketing environment for organisations, Explore the implications of chang...

Explore the implications of changes in the general  and marketing environment for organisations (a) How has the current business and economic climate affected your organisation'

Swot analysis, Integrative Research Paper & Power Point Presentation: Th...

Integrative Research Paper & Power Point Presentation: The student will select an organization for the Integrative Research Paper. The organization (possibly the student's emplo

Explain the typese of customers, Q. Explain the typese of customers? O...

Q. Explain the typese of customers? One group can include the price-sensitive ones called the transactional ones. In India this segment exists in mainly product categories ra

Show the market research for various new products, Q. Show the market resea...

Q. Show the market research for various new products? • recognize the various products available in the market, • assess the consumer demand, • identify the ingredient

Marco environment, if open a go green hotel,what are the global environment...

if open a go green hotel,what are the global environment?

Why export? a firm''s perspective, WHY EXPORT? A FIRM'S PERSPECTIVE : Th...

WHY EXPORT? A FIRM'S PERSPECTIVE : There are a number of factors which may motivate a firm to export. Let us discuss them in detail. i) Relative profitability: The price re

Sources of information comprise, Once the buyer has recognised a problem th...

Once the buyer has recognised a problem they search for information on products and services that can solve that problem. Belch and Belch (2007) describe that consumers undertake b

Selecting the research problem, The research problem undertaken for study m...

The research problem undertaken for study must be carefully selected. The task is a difficult one although it may not appear to be so. Help may be taken from as research guide in t

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd