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When converting management dilemma into research questions, what issues should be considered and why?
Answer
A manager when faced with a dilemma is surrounded by numerous elements of decision making namely: (1) Decision making environment; (2) Objectives of decision maker; (3) Alternative courses of action and (4) Consequences of alternative actions. If research question is developed without keeping the above 4 elements in mind there are all chances that there would a bias in early stage of research that would carry itself further in total process and may result in wrong conclusion.
If asking custoemrs if they have problems, would it be exchange function of marketing?
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