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Develop vision, mission, objectives and measures of these
(a) In layman's language define the terms vision and mission statement and values and how the effectiveness of these can be measured.
(b) Provide the vision and mission statements of your chosen organisation
(c) Consider the importance of understanding an organisation's cultural and ethical values in relation to the development of its vision, mission and strategy.
(d) Are there any core competencies and/or critical success factors necessary to the achievement of your organisation's vision, mission and strategy?
Key concept behind marketing research?
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