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Factors Affecting Choice of Observation:
Question 1: "Marketing Research is a systematic and planned formal approach to the collection of marketing information." This implies that there is a formal marketing research
proposal for a business research project
Types of cognitive involvement Cognitive involvement - where a person is enthused to learn all s/he can about the product. Product involvement > the consumer's stage
Q. How can the marketing organization raise the likelihood? At this time the consumer compares the brands as well as products that are in their evoked set. How can the marketin
ROLE OF EXPORT IMPORT BANK: Export-Import Bank of India was set up in 1982, for the purpose of financing, facilitating and promoting foreign trade of India. It is the principal
explain Henry Assael Model of buying decision behavior along with the diagram”.
Q. Explain the cognitive involvement profile? The perceived significance of the potential negative consequence of a bad purchase. The likelihood of making a bad purchase
Q. Internal and External influences? Internal influences Consumer behaviour is influenced by- personality, psychographics (lifestyle), demographics, motivation, knowledge,
OBJECTIVES After Studying this unit, you should be able to: 1. Describe the procedure of Pre-shipment Credit; 2. Explain various types and procedure of Post-shipment Cr
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