Explain psychoanalytical model of consumer behaviour, Marketing Research

Assignment Help:

Q. Explain Psychoanalytical model of consumer behaviour?

This model is on the basis of work of psychologists who were concerned with personality. They were of the outlook that human needs and motives operated at the conscious as well as subconscious levels. Sigmund Freud urban this theory. As-per to him human behaviour or else personality for that matter is the outcome of three components viz

(a) 'id' which is the source of all psychic energy which drives us as action

(b) 'Super ego' which is the interior representation of what is approved by the society

(c) 'ego' which is the cognisant directing 'id' impulses to find gratification in a communally acceptable manner. Therefore we can say that human behaviour is directed by a complex set of deep-seated motives.

This signifies that buyers will be influenced by symbolic factors in buying a product.

Motivational research has been concerned in investing motives of consumer behaviour so as to develop appropriate marketing implications accordingly.

Marketers have been utilizing this approach to generate ideas for developing product-design features advertising as well as other promotional techniques.


Related Discussions:- Explain psychoanalytical model of consumer behaviour

Registration-cum-membership certificate-other provisions, Registration-cum-...

Registration-cum-Membership Certificate: Any person, applying for a licence to import or export or for any other benefit or concession under this policy shall be required to finis

Spot rate-exchange rate, Spot Rate : The current exchange rate is usually ...

Spot Rate : The current exchange rate is usually the spot rate. It is the rate at which most foreign exchange transactions are carried out. If the contract to buy or sell foreign

Cancellation and extension of forward contracts, Cancellation and Extension...

Cancellation and Extension of Forward Contracts: If the exporter is not able to deliver even within the option period, he may approach to the bank either for cancellation or for e

Introduction-export credit insurance, INTRODUCTION : Export business has b...

INTRODUCTION : Export business has become very complex and highly risky. Insolvency rate is on the increase. Balance of payment difficulties have severely affected the capacity of

Henry Assael Model, explain Henry Assael Model of buying decision behavior ...

explain Henry Assael Model of buying decision behavior along with the diagram”.

Frustration of contracts , FRUSTRATION OF CONTRACTS : There can be several...

FRUSTRATION OF CONTRACTS : There can be several factors beyond the control of the parties to a contract which makes the performance of contractual obligations impossible. Example

Conducting business in global marketing, how do sociocultural, economic, le...

how do sociocultural, economic, legal and environment forces factor into conducting business in global marketing?

Mutual lending, just give an example of firm write about socially responsib...

just give an example of firm write about socially responsible indicating brief desciption?

Indemnity and insurable value, Indemnity and Insurable Value : The insuran...

Indemnity and Insurable Value : The insurance contract is in the nature of indemnity. The literal meaning of indemnity is protection against loss or making good the loss. The obje

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd