Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Q. Explain Psychoanalytical model of consumer behaviour?
This model is on the basis of work of psychologists who were concerned with personality. They were of the outlook that human needs and motives operated at the conscious as well as subconscious levels. Sigmund Freud urban this theory. As-per to him human behaviour or else personality for that matter is the outcome of three components viz
(a) 'id' which is the source of all psychic energy which drives us as action
(b) 'Super ego' which is the interior representation of what is approved by the society
(c) 'ego' which is the cognisant directing 'id' impulses to find gratification in a communally acceptable manner. Therefore we can say that human behaviour is directed by a complex set of deep-seated motives.
This signifies that buyers will be influenced by symbolic factors in buying a product.
Motivational research has been concerned in investing motives of consumer behaviour so as to develop appropriate marketing implications accordingly.
Marketers have been utilizing this approach to generate ideas for developing product-design features advertising as well as other promotional techniques.
Q: How family life cycle as well as family decision making can influence consumer behaviour? Ans: Families and Family Decision Making The Family Life Cycle- Individuals
Understanding the Nature of the Problem : The next step in defining the problem is to understand its origin and nature clearly. The best way of understanding the problem is to disc
a.Sampling error is measurable while it is not easy to measure a non sampling errors. b.Sampling error decrease as the sample size increase. This is not necessarily so in the ca
What are the key issues to keep in mind when writing research reports? Answer Before communicating the results of project to the manager, researcher must keep several issu
Explain in details the process of marketing research. Answer Most marketing research involves attaining information from marketplace indirectly or directly and hence the
Question: (i) What is cost-plus pricing method? Why is its application particularly problematic in service industries? (ii) Discuss the factors which might influence the p
Advantages of --Duality in linear programming?
Explain stratified sampling in details. Answer Stratified sampling is a probability sampling technique that is distinguished by two-step procedure it involves. In first st
INTRODUCTION : Export business has become very complex and highly risky. Insolvency rate is on the increase. Balance of payment difficulties have severely affected the capacity of
what is market analysis
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +91-977-207-8620
Phone: +91-977-207-8620
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd