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Q. Explain Psychoanalytical model of consumer behaviour?
This model is on the basis of work of psychologists who were concerned with personality. They were of the outlook that human needs and motives operated at the conscious as well as subconscious levels. Sigmund Freud urban this theory. As-per to him human behaviour or else personality for that matter is the outcome of three components viz
(a) 'id' which is the source of all psychic energy which drives us as action
(b) 'Super ego' which is the interior representation of what is approved by the society
(c) 'ego' which is the cognisant directing 'id' impulses to find gratification in a communally acceptable manner. Therefore we can say that human behaviour is directed by a complex set of deep-seated motives.
This signifies that buyers will be influenced by symbolic factors in buying a product.
Motivational research has been concerned in investing motives of consumer behaviour so as to develop appropriate marketing implications accordingly.
Marketers have been utilizing this approach to generate ideas for developing product-design features advertising as well as other promotional techniques.
Running Account Facility: The RBI has permitted banks to grant packing credit advances even without lodgement of LIC or firm order /contract under the scheme of Running Account Fa
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While undergoing the steps involved in the research process the researcher should ensure that the research does not have a high degree of error. If no care is exercised in m
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MAJOR PRODUCTS EXPORTED : Look at Table which shows the major products exported from India and the changing pattern thereof over the last 40 years. It is clear from the above ta
Types of cognitive involvement Cognitive involvement - where a person is enthused to learn all s/he can about the product. Product involvement > the consumer's stage
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Documentary Requirements For movement of goods by air or by sea, the customs permission for shipment is given on a prescribed document, known as Shipping Bill. In other cases (
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