Explain psychoanalytical model of consumer behaviour, Marketing Research

Assignment Help:

Q. Explain Psychoanalytical model of consumer behaviour?

This model is on the basis of work of psychologists who were concerned with personality. They were of the outlook that human needs and motives operated at the conscious as well as subconscious levels. Sigmund Freud urban this theory. As-per to him human behaviour or else personality for that matter is the outcome of three components viz

(a) 'id' which is the source of all psychic energy which drives us as action

(b) 'Super ego' which is the interior representation of what is approved by the society

(c) 'ego' which is the cognisant directing 'id' impulses to find gratification in a communally acceptable manner. Therefore we can say that human behaviour is directed by a complex set of deep-seated motives.

This signifies that buyers will be influenced by symbolic factors in buying a product.

Motivational research has been concerned in investing motives of consumer behaviour so as to develop appropriate marketing implications accordingly.

Marketers have been utilizing this approach to generate ideas for developing product-design features advertising as well as other promotional techniques.


Related Discussions:- Explain psychoanalytical model of consumer behaviour

What is neutral alternative in dichotomous, When selecting use of a neutral...

When selecting use of a neutral alternative in dichotomous questions what considerations must be kept in mind? Answer

Conducting business in global marketing, how do sociocultural, economic, le...

how do sociocultural, economic, legal and environment forces factor into conducting business in global marketing?

Importance of exports , IMPORTANCE OF EXPORTS  : Look at Table for clear u...

IMPORTANCE OF EXPORTS  : Look at Table for clear understanding of India's Exports Imports and Trade Balance. The table shows that India's Trade Balance was -2 Crores during 1950-5

Insurance claims, INSURANCE CLAIMS : When there is a loss, the insured i...

INSURANCE CLAIMS : When there is a loss, the insured is to proceed to claim the loss recovery from the insurer. The cardinal principle about insurance claims is that the insured

Economic model of consumer behaviour, Q. Economic model of consumer behavio...

Q. Economic model of consumer behaviour? Economic model: Economic model of consumer actions is one-dimensional. This denotes that buying decisions of a person are governed b

Measurement problems in demands for resources, Q. Measurement problems in d...

Q. Measurement problems in demands for resources? Social influence- A student believes that smoking is really cool but since his friends think it's disgusting he doesn't smok

What is cognitive dissonance, Q. What Is Cognitive Dissonance? Cognativ...

Q. What Is Cognitive Dissonance? Cognative dissonance: Premise that people have a requirement for consistency and order in their lives and that a state of tension and co

Schedules of reinforcement, Q. Schedules of reinforcement? An additiona...

Q. Schedules of reinforcement? An additional issue is schedules of reinforcement and extinction . Extinction takes place when behaviour stops having consequences and the behav

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd