How does the customer use the information obtained, Marketing Research

Assignment Help:

Q. How does the customer use the information obtained?

A significant determinant of the extent of evaluation is whether the customer feels 'involved' in the product. By participation we signify the degree of perceived relevance and personal importance that accompanies the choice.

Where a buying is 'highly involving' the customer is likely to carry out extensive evaluation.

High-involvement purchases include those involving high expenditure or personal risk - for instance buying a house a car or making investments.

Low involvement purchases (example buying a soft drink choosing some breakfast cereals in the supermarket) have extremely simple evaluation processes.


Related Discussions:- How does the customer use the information obtained

State about data collected through experimentation, Data collected through ...

Data collected through experimentation Data collected through experimentation can provide much stronger evidence of effect and cause than can data collected through descriptiv

What marketing methods are used in marketing research, What types of person...

What types of personal interviewing methods are used in marketing research? Answer Personal interviewing methods used in marketing research are generally classified into i

What is historical research, What is Historical Research Any research ...

What is Historical Research Any research that makes use of observations based on past events is termed as historical approach.

How consumer behaviour is effected by attitude change, Q. How consumer beha...

Q. How consumer behaviour is effected by attitude Change? Affect . Consumers as well hold certain feelings toward brands or other objects. Occasionally these feelings are base

Retailing, how do beliefs and attitudes influence consumer behavior

how do beliefs and attitudes influence consumer behavior

Frustration of contracts , FRUSTRATION OF CONTRACTS : There can be several...

FRUSTRATION OF CONTRACTS : There can be several factors beyond the control of the parties to a contract which makes the performance of contractual obligations impossible. Example

Channel of product distribution, What was the distribution of products in ...

What was the distribution of products in marketing mixed?

Write a short note on fundamental properties of measurement, Write a short ...

Write a short note on fundamental properties of measurement. Answer There are four primary fundamental properties of measurement: assignment, distance, order and origin. A

Internal and external influences, Q. Internal and External influences? ...

Q. Internal and External influences? Internal influences Consumer behaviour is influenced by- personality, psychographics (lifestyle), demographics, motivation, knowledge,

Mechanical observation, briefly discuss mechanical observation. what is it ...

briefly discuss mechanical observation. what is it and why is used?

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd