How does the customer use the information obtained, Marketing Research

Assignment Help:

Q. How does the customer use the information obtained?

A significant determinant of the extent of evaluation is whether the customer feels 'involved' in the product. By participation we signify the degree of perceived relevance and personal importance that accompanies the choice.

Where a buying is 'highly involving' the customer is likely to carry out extensive evaluation.

High-involvement purchases include those involving high expenditure or personal risk - for instance buying a house a car or making investments.

Low involvement purchases (example buying a soft drink choosing some breakfast cereals in the supermarket) have extremely simple evaluation processes.


Related Discussions:- How does the customer use the information obtained

Compare descriptive and causal reserach design, Compare and contrast explor...

Compare and contrast exploratory, descriptive and causal research designs. Answer Objective of exploratory design is to discover ideas and insights; of descriptive design

Job evaluation points salary survey, Below is a set of data, which you are ...

Below is a set of data, which you are to plot. Then tell me how many pay structures and what jobs should be included in the pay structure(s). In your answer you are to show me the

Exploratory research, Here the hypothetical solution or actions are explore...

Here the hypothetical solution or actions are explored and evaluated by the decision marker. These studies do not require extensive efforts as information from previous studies can

Methods of dispute settlement , METHODS OF DISPUTE SETTLEMENT : There are ...

METHODS OF DISPUTE SETTLEMENT : There are many reasons due to which a dispute may arise between an exporter and an I importer. A common cause for dispute relates to quality. Und

Core Aspects of Markting, If asking custoemrs if they have problems, would ...

If asking custoemrs if they have problems, would it be exchange function of marketing?

Advance against undrawn balances, Advance against Undrawn Balances : In so...

Advance against Undrawn Balances : In some of the export business, it is the trade practice that the bills are not drawn for the full invoice value of the goods. A small part of t

Refund of central excise, REFUND OF CENTRAL EXCISE : Refund of central exc...

REFUND OF CENTRAL EXCISE : Refund of central excise is an important fiscal incentive for export promotion. As you know, exports should not bear the burden of indirect taxes. Hence

What is convergent validity, What is Convergent validity Convergent val...

What is Convergent validity Convergent validity is the extent to which scale correlates positively with other measures of same construct. It isn't essential that all these meas

Explain the applied and fundamental research, Explain the Applied and Funda...

Explain the Applied and Fundamental Research Research can either be fundamental or applied. Applied research aims at finding a solution for an immediate problem facing an indus

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd