Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Question:
The Belle Mare water park was set up in 1999, with the objective of providing leisure facilities to Mauritians and tourists. The park did not enjoy the expected success. It has changed marketing manager at least three times and has also been renovated. However things did not improve. You are asked by the management of the Park to carry out a market research exercise and to advise them accordingly.
The questions which follow are based on this market research exercise.
(a) (i) Differentiate between Primary and Secondary Research ?
(ii) What precautions should a researcher take prior to using secondary data ? (iii) Which type of research is most appropriate for the present exercise? Justify your answer.
(b) (i) Describe clearly the population from which you will choose your sample.
(ii) Briefly discuss the considerations while choosing the sample size and indicate which sample size you would choose for the study.
(c) With reference to the present example, briefly discuss the various steps involved in carrying out such a marketing research exercise.
XYZ mini-mart is a well-established retail chain in Singapore or your country of your choice, selling grocery and household goods. Currently, it has 20 outlets and mostly they are
Develop vision, mission, objectives and measures of these (a) In layman's language define the terms vision and mission statement and values and how the effectiveness of these c
classification
Recoverable Expenses: An insurance company will pay expenses incurred by the insured for recovering loss for preventing it to the cargo. This is, however, subject to two condition
Question: You are a newly installed marketing manager in a company selling products in the business-to-business sector in Mauritius. Currently, the company only has a limited
Indemnity and Insurable Value : The insurance contract is in the nature of indemnity. The literal meaning of indemnity is protection against loss or making good the loss. The obje
I am looking for help working on an R Studio problem and do not understand the software or statistics at all ; it is for my marketing research class. Can anyone help me with one on
Export Licensing: As you know that all goods may be exported without any restriction except to the extent such exports are regulated by the Negative List of exports. The Negative
Income-Tax Exemption: In order to promote exports, tax incentives are granted under the Income-Tax Act. The major incentives are : 1) All export profits derived from export of
Mr Adidike, owner of Adidike Shoes, has come to you with a request to analyse the Australian retail shoe market. Adidike Shoes currently makes men's sports shoes but Mr Adidike wou
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +91-977-207-8620
Phone: +91-977-207-8620
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd