What are the numerous measures for reliability assessment, Marketing Research

Assignment Help:

What are the numerous measures for reliability assessment of a scale?

Answer

Reliability in research relates to consistency of results over a period of time. A scale is called reliable if it produces consistent results when repeated measurements are made. As name suggests, in test-retest reliability measurement, same respondents are administered identical sets of scale items at two different times (generally 2 - 4 weeks). Degree of similarity between measurements (measured through correlation between both measurements) determines the reliability. The higher the correlation between two measurements, the higher the scale reliability. In measuring alternative forms reliability, two equivalent forms of scale are constructed and then same respondents are measured at two different times.

 


Related Discussions:- What are the numerous measures for reliability assessment

Motivation consigns to the processes, Motivation consigns to the processes ...

Motivation consigns to the processes that cause people to behave as they do. Motivation take places when require is aroused that the consumer wishes to satisfy. Once a necessitate

Purchase discount of foreign bills, Purchase Discount of Foreign Bills : P...

Purchase Discount of Foreign Bills : Purchase or discount facilities in respect of export bills drawn under confirmed export contracts are generally granted to exporters who enjoy

What is cognitive dissonance, Q. What Is Cognitive Dissonance? Cognativ...

Q. What Is Cognitive Dissonance? Cognative dissonance: Premise that people have a requirement for consistency and order in their lives and that a state of tension and co

Discuss the steps in creating a customer service strategy, Problem: A m...

Problem: A major differentiating factor for companies is the quality of Customer Service. (i) Give the reasons which justify the inclusion of Customer Service as an e

What marketing methods are used in marketing research, What types of person...

What types of personal interviewing methods are used in marketing research? Answer Personal interviewing methods used in marketing research are generally classified into i

What are the different needs and motives of the consumer, Q: What are the d...

Q: What are the different needs and motives of the consumer according to which a consumer buy the product? Ans: Needs : Requires can be explained in the following manner:

Costco, what recommendations would you make to Costco top executives regard...

what recommendations would you make to Costco top executives regarding how best to sustain the company''s growth and improve its financial performanc?

Refund of central excise, REFUND OF CENTRAL EXCISE : Refund of central exc...

REFUND OF CENTRAL EXCISE : Refund of central excise is an important fiscal incentive for export promotion. As you know, exports should not bear the burden of indirect taxes. Hence

Miss, I have to do a marketing research of a customize cellphones company, ...

I have to do a marketing research of a customize cellphones company, for my marketing class, and I don''t have any idea of how to start. Could you help me.

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd