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Elucidate quota sampling
Quota sampling restricts the selection of sample by controlling the number of respondents by one or more criterion. Restriction generally includes quotas regarding respondents' demographic characteristics (For example age, income, race), specific attitudes (for example quality consciousness, satisfaction level) or specific behaviours (for example frequency of purchase, usage patterns).
: Outline the distribution system of Green Works, starting from factory to end customer. (Assume there will be local production)
Consider the needs of your community and the world around you through the eyes of a social marketer. To this end, choose a social, environmental or health issue (e.g. recycling, sm
What is Convergent validity Convergent validity is the extent to which scale correlates positively with other measures of same construct. It isn't essential that all these meas
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Q. Several factors of cultures to adopt new products? Cultures are likely to adopt new products more quickly than others based on several factors: Modernity : The degree to
The research problem undertaken for study must be carefully selected. The task is a difficult one although it may not appear to be so. Help may be taken from as research guide in t
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Why was Cucina Fresca pasta successful? How would you compare the pizza opportunity to that for pasta? How would you compare the actual product development process for each?
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Marketing Reasearch Process: 1. specifying research objectives: In this step of the research process researchers must first obtain answer to the question," what is the purpos
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