What are the limitations of marketing research, Marketing Research

Assignment Help:

What are the limitations of marketing research?

Answer

There are two main limitations of marketing research.

a. It can't provide decision directly. Marketing research can help in decision making process as a decision support tool however can't be used as a decision making tool.

b. It cannot guarantee success. Marketing research is carried out mostly on a sample of respondents who at times may be not represent population at large. Marketing research if conducted in right way may assist in better decision making though it can't guarantee success.

 


Related Discussions:- What are the limitations of marketing research

Advance intermediate licence, Advance Intermediate Licence : An advance ...

Advance Intermediate Licence : An advance intermediate licence is granted to a manufacturer exporter for the import of inputs required in the manufacture of goods to be supplied

Nature of personality that influence consumer behaviour, Q. Nature of perso...

Q. Nature of personality that influence consumer behaviour? The study of personality discloses three distinct aspects: Personality reproduce individual differences Pe

State the nature of research, State the Nature of Research The nature o...

State the Nature of Research The nature of research are as below:- (1) Objective & Logical: - Research strives to be logical and objective, applying each possible test

Ecgc schemes for covering exchange risks, ECGC SCHEMES FOR COVERING EXCHANG...

ECGC SCHEMES FOR COVERING EXCHANGE RISKS: The ECGC has evolved two schemes to provide greater protection to exporters of capital goods and turnkey project against the risk of fluc

Marketing segment, How might this medical group tailor its marketing mix to...

How might this medical group tailor its marketing mix to appeal to this segment?

Pestel analysis, Ask questionpestel analysis for godrej expert hair colour ...

Ask questionpestel analysis for godrej expert hair colour #Minimum 100 words accepted#

Rate of interest, Rate of Interest: The interest payable on pre-shipment f...

Rate of Interest: The interest payable on pre-shipment finance is usually lower than the normal rate, provided the credit is extinguished by lodging the export bills on remittance

Swot analysis, Describe video games market segmentation  Segmentation cr...

Describe video games market segmentation  Segmentation criteria -Do SWOT analysis (Nintendo, Sony/Playstation, Microsoft/Xbox) -Define and describe Nintendo Wii Target mar

Internet advertising techniques, Question 1 Write a short notes on:    ...

Question 1 Write a short notes on:                     A. Internet Advertising Techniques                     B. Difference between traditional marketing and e-marketing

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd