marketing, Marketing Research

Assignment Help:
The credit bank which offers a full range of financial services to the costumers had recently carried out a segmentation exercise which defined four age based segment of potential mutual funds buyers Young investors (21 to 35); Accumulators (36 to 50); Pre retired (51 to 65); and retired.
If the bank decide to go along with this age based segmentation how should they proceed to decide the targeting and positioning strategies approaches to follow with respect to mutual funds?

Related Discussions:- marketing

Packing credit-pre-shipment finance, Packing Credit : The basic purpose ...

Packing Credit : The basic purpose of packing credit is to enable the eligible exporters to procure process, manufacture or store the goods meant for export. Packing credit refe

Explain why survey method is so popular, Explain why survey method is so po...

Explain why survey method is so popular Survey method is popular for various reasons. One of the major reasons is that data collection is a function of correctly designing and

Chocolate consumers feeling guilty for the wrong reasons, This brief case s...

This brief case study highlights the risks a company might face if it makes the wrong call in relation to its ethical marketing policies. The case study discusses the case of Cadbu

Textil, four trends in the macro/market environment that will have or recen...

four trends in the macro/market environment that will have or recently had an influence on textile industry

Retailing, how do beliefs and attitudes influence consumer behavior

how do beliefs and attitudes influence consumer behavior

How post purchase behaviour of a consumer can be explained, Q: How Post Pur...

Q: How Post Purchase behaviour of a consumer can be explained? Ans: Post-purchase behaviour engages all the consumers' activities and the experiences that follow the purchase.

Explain the marketer role, Q. Explain the Marketer role? _ Marketers t...

Q. Explain the Marketer role? _ Marketers try to create products as well as services that will provide the desired benefits that permit the consumer to reduce the tension.

Special contracts-export sales contract, SPECIAL CONTRACTS : You have lear...

SPECIAL CONTRACTS : You have learnt that the applicable law can be the law of either party or that of a third party. It will be the Indian Contracts Act, if Indian law will apply.

How consumer behaviour is effected by attitude, Q. How consumer behaviour i...

Q. How consumer behaviour is effected by attitude and attitude change? Attitudes Introduction . Consumer attitudes are a compound of a consumer's (1) beliefs about (2) fe

Responsibilities of the insured , Responsibilities of the Insured : It...

Responsibilities of the Insured : It is the duty of the insured or his agents, in all cases, to take such measures as may be reasonable to avert or minimise a loss. Further,

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd