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The credit bank which offers a full range of financial services to the costumers had recently carried out a segmentation exercise which defined four age based segment of potential mutual funds buyers Young investors (21 to 35); Accumulators (36 to 50); Pre retired (51 to 65); and retired.
If the bank decide to go along with this age based segmentation how should they proceed to decide the targeting and positioning strategies approaches to follow with respect to mutual funds?

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