marketing, Marketing Research

Assignment Help:
The credit bank which offers a full range of financial services to the costumers had recently carried out a segmentation exercise which defined four age based segment of potential mutual funds buyers Young investors (21 to 35); Accumulators (36 to 50); Pre retired (51 to 65); and retired.
If the bank decide to go along with this age based segmentation how should they proceed to decide the targeting and positioning strategies approaches to follow with respect to mutual funds?

Related Discussions:- marketing

Compliance with laws-other provisions, Compliance with Laws: Every exporte...

Compliance with Laws: Every exporter or importer shall comply with the provisions of the Foreign Trade (Development and Regulation) Act, 1992. They will comply with the provisions

Need and rationale, NEED AND RATIONALE : Export documentation is commonly ...

NEED AND RATIONALE : Export documentation is commonly considered to be the most complex and difficult part of overseas marketing. You may have come across such comments as "export

Explain the concept of motivation and involvement, Q: How can you explain t...

Q: How can you explain the concept of motivation and involvement? Ans: Motivation : Motivation demotes to the processes that cause people to behave as they do. Motivat

Kinds of perils , KINDS OF PERILS : The cargo insurance policy can be as w...

KINDS OF PERILS : The cargo insurance policy can be as wide as to cover all possible kinds of risk and losses to which cargo could be exposed in transit. The event which lead to l

Post-shipment export credit guarantee, Post-shipment Export Credit Guarante...

Post-shipment Export Credit Guarantee and Export Finance Guarantee : Past-shipment finance given to exporters by banks through purchase, negotiation or discount of export bills or

Case analysis, Why was Cucina Fresca pasta successful? How would you compar...

Why was Cucina Fresca pasta successful? How would you compare the pizza opportunity to that for pasta? How would you compare the actual product development process for each?

Specific policies of cover issued , Specific Policies : Contracts for expo...

Specific Policies : Contracts for export of capital goods or projects for construction works and for rendering services abroad are insured by ECGC on a case to case basis under sp

Queuing analysis, RatLand is a large family theme park located in central T...

RatLand is a large family theme park located in central Texas.  Over the years a visit to Ratland has been institutionalized as a prime "have to" experience for children growing up

Marketing research an report preparation, What are the advantages of using ...

What are the advantages of using projective techniques in comparison to focus groups and in-depth interviews?

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd