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State the coding process in detailsCoding involves assigning numbers or other symbols to answers so responses can be grouped into a limited number of categories or classes. Particularly, coding entails the assignment of numerical values to every individual response for every question within the survey.Classifying of data into limited categories sacrifices some data detail but is essential for efficient analysis. Rather than requesting the word female or male in response to a question which asks for the identification of one's gender, we could use codes 'M' or 'F'. Generally this variable would be coded 1 for male and 2 for female or 0 and 1. In the same way, a Likert scale can be coded as: 1 = strongly disagree; 2 = disagree; 3 = neither agree nor disagree; 4 = agree and 5 = strongly agree.Coding the data in this format helps the overall analysis process as most statistical software understand the numbers easily. Coding helps researcher to reduce several thousand replies to a few categories comprising the critical information required for analysis. In coding, categories are the partitioning of a set; and categorization is the process of using rules to partition a body of data.
How might this medical group tailor its marketing mix to appeal to this segment?
Consumer mind black box. Explain.
what is market analysis
Excise Rebate Policy : The scheme under which the Central Excise exemption or refund is provided is popularly known as Rebate of Central Excise. This scheme operates under Section
how to market a product
Mr Adidike, owner of Adidike Shoes, has come to you with a request to analyse the Australian retail shoe market. Adidike Shoes currently makes men's sports shoes but Mr Adidike wou
RIGHTS AND DUTIES UNDER PRINCIPAL INCOTERMS: You have learnt various Incoterms. Let us now discuss in brief the provisions for the two major terms viz., FOB and CIF. , FOB
Export of Repaired Goods: Goods or parts thereof on being exported and found defective damaged or otherwise unfit for use may be imported for repair and subsequent re-export. S
Advance against Bills Sent on Collection : Post-shipment finance is granted against bills sent on collection basis in the following situations: i) When the accommodation availa
Q. How do customers buy? Research advised that customers go through a five-stage decision-making process in any purchase. This is précised in the diagram below: This mo
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