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State the coding process in detailsCoding involves assigning numbers or other symbols to answers so responses can be grouped into a limited number of categories or classes. Particularly, coding entails the assignment of numerical values to every individual response for every question within the survey.Classifying of data into limited categories sacrifices some data detail but is essential for efficient analysis. Rather than requesting the word female or male in response to a question which asks for the identification of one's gender, we could use codes 'M' or 'F'. Generally this variable would be coded 1 for male and 2 for female or 0 and 1. In the same way, a Likert scale can be coded as: 1 = strongly disagree; 2 = disagree; 3 = neither agree nor disagree; 4 = agree and 5 = strongly agree.Coding the data in this format helps the overall analysis process as most statistical software understand the numbers easily. Coding helps researcher to reduce several thousand replies to a few categories comprising the critical information required for analysis. In coding, categories are the partitioning of a set; and categorization is the process of using rules to partition a body of data.
PORT PROCEDURES : Export cargoes can be brought into the port only after the ship has been all owned a berth and declared for loading. Some port authorities in India require the s
What types of personal interviewing methods are used in marketing research? Answer Personal interviewing methods used in marketing research are generally classified into i
Once the alternatives have been evaluated the consumer is ready to make a purchase decision. Sometimes purchase intention doesn't result in an actual purchase. The marketing organi
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Export of Jewellery, Indian Currency, Foreign Exchange, Securities, etc. Taking out of personal Jewellery from India by travellers is regulated under the Baggage Rules fram
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Consumer mind black box. Explain.
The above table shows that a researcher has to review the various kinds of literature relating to the selected field of study. How can be identify the related materials? This resea
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Q. Illustrate Sociological model of consumer behaviour? Sociological model: As-per to this model the individual buyer is a part of the institution called society. Ever since
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