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Q. Define the Steps Involved in media planning?
Steps Involved in media planning:-
- To know regarding target market.
- To Consider different Factors Affecting Media Planning.
- Internal-factors
- External-factors
- To classify the geographical Area.
- Establishing Media-Objectives.
- Selecting best media-mix.
- Selecting appropriate media Vehicle within each selected.
- Media-Scheduling.
- Implementation of advertising Programme.
- Follow-up as well as Evaluation.
1. Offer an example, real or imaginary, of firms in each of the following three situations (do not use the Wiztech case as the basis of your response). Thoroughly explain your exam
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