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Q. Define the Steps Involved in media planning?
Steps Involved in media planning:-
- To know regarding target market.
- To Consider different Factors Affecting Media Planning.
- Internal-factors
- External-factors
- To classify the geographical Area.
- Establishing Media-Objectives.
- Selecting best media-mix.
- Selecting appropriate media Vehicle within each selected.
- Media-Scheduling.
- Implementation of advertising Programme.
- Follow-up as well as Evaluation.
Q. Explain about Return on Investment? Return on Investment: - Return on investment method is completely different method from other methods. This process consider advertisin
What is probe what went wrong? Probe ’what went wrong: It happens while the product is having several special problems. In that case marketing department takes essential s
1. what are the importans 2. For whom use marketing managment
The Bono Company Ltd, which is effectively controlled by the Bono family although they now own only a minority of shares, is to undertake a substantial new project which requires
Advertising Advertising is a non-personal form of mass communication which offers a high degree of control to those responsible for the design and delivery of advertising mess
Problem: After introducing a new product, management wants the product to enjoy a long and happy life. (a) How can the ‘life' of a product be conceptually analyses? (b) H
I will provide a cases from the media that have ethical implications. Please prepare a ppt presentation that: a) describes the issue/story (Clearly identify which case you ar
Q. Illustrate the the advertising effects on Business Cycle? Effect on Business Cycle: - Supporters of advertising quarrel that advertising help in reducing the extent of bus
what is mis
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