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Q. Define the Steps Involved in media planning?
Steps Involved in media planning:-
- To know regarding target market.
- To Consider different Factors Affecting Media Planning.
- Internal-factors
- External-factors
- To classify the geographical Area.
- Establishing Media-Objectives.
- Selecting best media-mix.
- Selecting appropriate media Vehicle within each selected.
- Media-Scheduling.
- Implementation of advertising Programme.
- Follow-up as well as Evaluation.
Read the journal article Lafferty, B. A., & Hult, G. T. M. (2001) ‘A synthesis of contemporary market orientation perspectives’, European Journal of Marketing, 35 (1/2), pp. 92–109
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