Reference no: EM13560392

The situation analysis is essentially a process of assessing the current situation facing the organisation, arriving at a set of assumptions about the future and identifying key strategic issues that are likely to confront the organisation". Based students are required to undertake a detailed analysis of the internal and external environment.

Using the information obtained from lectures and the text bookstudents must produce a succinct outline of no more than 1700 words (+/- 10%), outlining a brief analysis of the internal and external environment (including critical success factors) of the chosen industry and firm

Company: cocacola amatil ltd

product: Coke

(report should be on australian perspective)

1.Executive summary (should NOT be a synopsis or introduction but a summary of work done in report, findings n recommendations)

2.Company background (include all detailed stats)

3.Situation analysis

Swot (internal external)

4.Key/ critical succes factor of your product

5.Conclution n recommendation

(main focus on key success factors and detailed swot)

(theory should be incorporated in every step with proper refrences in APA style with in-text refrence,