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How do advertisers try to use group influence

Assignment Help Management Theories
Reference no: EM13423 , Length: 3097 Words

Please answer 3 questions. Please note the layout of your answers should be in paragraph style. 

1. How do advertisers try to use group influence?  Will you find any specific examples and explain the relevant theory of group behavior and influence?
 
2. "Consumer behavior is irrational, organizational buying is rational".  Discuss.
 
3. Could marketers use techniques to encourage impulse buying? Why/why not? Is it acceptable in some circumstances and not in others? Is there really such a thing as impulse buying anyway?

4.  Does marketing contribute to consumer misbehavior?

Write your response in 3000 words.

Reference no: EM13423

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