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Procter & Gamble
Procter & Gamble (P&G), perhaps, epitomizes the ability to create highly successful BRANDS and marketing efforts. Read on the web about Procter & Gamble (site online resources). What do you attribute P&G's success and its ability to continually grow its business? Were you to project into the future, what recommendations would you make to P&G marketing executives, especially as to where the company might be vulnerable?
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