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1. Identify four problems a researcher might find while screening questionnaires and preparing data for analysis.
2. How can data tabulation help researchers better understand and report findings?
3. Using SPSS and the Deli Depot database, develop frequencies, means, modes, and medians for all the relevant variables on the questionnaire. A description of the Deli Depot case and questionnaire is contained in the Marketing Research in Action section.
Business Environment and Marketing Research
Murphy's Bagel Shops (MBS) is a chain of bagel eateries supported by a central bakery. Prepare a process flow diagram of the above business. Indicate the operations in which value is being added.
Write a Financial paper about the book "barbarians at the gatee".
Evaluate on the responsiveness of the employees in Red Voltage - what do you suggest to improve on our services to satisfy your needs in Red Voltage?
Explain what is meant by the term ‘research and evaluation' in marketing communications' terms.- Write a typical research brief for an fmcg brand.
Why is it important to honor the customs and traditions of a country when working on an international project?
Calculate your average annual attrition rate and compare with that of other employers in your business. If your number doesn't look good, figure out why. Set a benchmark for improvement.
Martha and the Trap-Face America investors believe they face a once-In-a-lifetime opportunity. What information do they need to evaluate this opportunity? How do you think the group would write its mission statement? How would you write it?
E-commerce
Research on the topic : car sharing on the Internet and research two competitors in this industry.
A new technology allows books to be printed in ten minutes. Barnes and Noble has decided to purchase these machines for each store. - Do you recommend it for bestsellers or for other books? Why?
How does the growth rate depend on the population? - Sketch the one-dimensional phase line. - Sketch the time-dependent solution qualitatively.
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