Market research

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Reference no: EM13977

The director of market research at a large department store chain wanted to prepare a survey throughout a metropolitan area to calculate the amount of time working women spend shopping for clothing in a typical month.

A) Explain both the population and the sample of interest. Show the type of data the director might want to collect.

B) Prepare a first draft of the questionnaire needed in (a) by writing three categorical questions and three numerical questions that you feel would be appropriate for this survey.

Reference no: EM13977

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