Dilmah ceylon tea: market development in australia

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Reference no: EM131238

Analyse a case study in pairs that gives a critique of the issues in the case.

The case study you will need to address is:

Dilmah Ceylon Tea: Market Development in Australia.

Your task is to research the company and the market and then prepare a case study that considers:

1. The marketing environment

2. Whether the market would be segmented

a. If so, who the target market is

b. If not, explain why not

3. How you could manage the marketing mix for this product

Reference no: EM131238

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