What is idea generation strategy development, Marketing Management

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What is Idea Generation Strategy Development?

Idea Generation: Even though some companies get their concepts almost by change. Firms which are trying to control their product mixes efficiently usually develop systematic. Approaches for creating new product ideas at the heart of innovation is a determined focused efforts to know new manners to serve a market, unexpected occurrence new requirements, industry and market modifies and demographic changes all may point out new opportunities.

New product ideas can come from several sources. They may arise from internal sources for example: marketing engineers, personals, managers or other organizational personals. New product concepts may also arise from sources outside the firm for example: customers, advertising, competitors, agencies, private research and management consultant organization.


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