What is growth stage in marketing strategies, Marketing Management

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What is Growth Stage in marketing strategies?

Growth Stage:

a. Improve product quality, add new product features and enhance styling.

b. Adding new model and flanker products (as i.e., products of sizes and flavour to defend main product).

c. Go in new market segment

d. Product awareness adverting moves to product preference advertising.

e. Lower price to attract subsequent layer of price sensitive buyers.


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