What are the two types of exchange, Marketing Management

Assignment Help:

What are the Two types of exchange

Two types of exchange signify extremes in a spectrum of exchange transactions. In industrial societies market exchanges have tended to dominate commercial transactions, Hence recently there has been a substantial movement towards relational exchanges. Or we can say a mixture of exchanges occurs, and every organisation has a portfolio of differing types of exchange that it maintains with different customers, suppliers and other stakeholders. Communication is an essential element, similar to an oil, which lubricates these exchanges, enabling them to function. Though, to enable these different exchanges to function properly, different types of communication are necessary.

 


Related Discussions:- What are the two types of exchange

Cannibalization, Assume Clinique expects to sell 3 million ounces of BB cre...

Assume Clinique expects to sell 3 million ounces of BB cream within the first year after introduction but expects that half of those sales will come from buyers who would otherwise

What are cognitive measurement of customer satisfaction, What are cognitive...

What are cognitive measurement of customer satisfaction? Cognitive Measures of Customer Satisfaction Measurement: A cognitive tools is defined as an appraisal or conclusio

Price and promotion, Price       The big sales will come from the ice c...

Price       The big sales will come from the ice creams and the diet cake following the representatives prices RM2 for a single scoop of ice cream, RM3 for a double scoop( excl

Explain the types of lead generation programs, Question 1: (a) Critica...

Question 1: (a) Critically assess the usefulness of databases for a firm using multi-level direct marketing channels. (b) Describe how a database enables a firm to identi

Prevent corruption in public procurement, According to the 2008 Transparenc...

According to the 2008 Transparency International corruption perception report, Mauritius is ranked 43rd with a score of 5.5 out of 10 and the best among African countries just

What is pricing in functions of marketing, What is pricing in functions fac...

What is pricing in functions facilitating exchange? Pricing: Determination of price of a product is a significant function of marketing manager. Product’s price is influen

Assignment 5, 1. Nike is one of the most recognized and loved brands in the...

1. Nike is one of the most recognized and loved brands in the world. Based on the definition of a brand, how does Nike epitomize a good brand? 2. Brands grow over time, but should

Buying behaviour, Buying behaviour: Consumer decision making varies wit...

Buying behaviour: Consumer decision making varies with the types of the buying decision. The decisions to buy toothpaste, a tennis racket, a personal computer, and a new car ar

Discuss the significance of a customer retention strategy, Question 1: ...

Question 1: "Relationship Marketing is a new marketing paradigm which challenges the straight-jacket marketing mix approach." Evaluate this statement and illustrate with examp

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd