Segmenting industrial markets, Marketing Management

Segmenting industrial markets:

1.       Size of the customer: this has been one of the traditional methods of segmenting industrial market. Bases on the size and the purchase, we may have:

a.       Category customers - these are large buyers

b.      Category customers - medium sized buyers

c.       Small buyers

2.       Geographical location: the geographical location of a customer or customer accounts is another basis for segmenting the industrial products markets. For example, firms located in the Thane - Belapur belt constitute one segment for a telecom firm, while firms located at Nariman point in Mumbai is another market segment or plan.

3.       End use: another way of segmenting the industrial market is by differentiating the end users who use the firm's product. For example, for a feed steel manufacturer, some of the end user segments include automobiles, construction, and office furniture, cables etc. each of these segments has their characteristics and requires a different marketing approach.

4.       Buyer behaviour or motivation or purchase criteria: within a specified end use segment, we can further segment the market on the basis of the purchase criteria. For example, using price as an input we can segment buyers into insensitive, sensitive and highly sensitive to the price changes. 

Posted Date: 9/19/2012 4:18:00 AM | Location : United States







Related Discussions:- Segmenting industrial markets, Assignment Help, Ask Question on Segmenting industrial markets, Get Answer, Expert's Help, Segmenting industrial markets Discussions

Write discussion on Segmenting industrial markets
Your posts are moderated
Related Questions
What is the way to define the customer’s value in marketing? As we can define the customer value like the difference among the values the customer gains by owning and using a p


Q. Principle of efficient Clint Agency Relationship? Principle of efficient Clint Agency Relationship:-following points improve the CAR effective. 1) Not to advertise for Im

What is the role of marketing information system in marketing environment? The subsystem of Marketing Information System is interrelated and interdependent so as to meet the ne

Characteristics of the sales promotion: 1.       Sales promotion does not include advertisement, personal selling and publicity. 2.       Sales promotion activities are

What are the tools of marketing in words of McCarthy? McCarthy classified such tools in four broad groups, that he called the four Ps of marketing: Price place, Produ

Question: Your organization has recently set up an advisory unit for assisting small and medium enterprises. You have to advise a small company about its product portfolio. Pre

With aid of an example of a manufacturer, define segmentation?

what is the relationship between 4ps of marketing mix?

Industrial Market All individuals or organization that produce or acquire goods or services that are incorporated into the production of other finished goods or services subseq