Segmenting industrial markets, Marketing Management

Segmenting industrial markets:

1.       Size of the customer: this has been one of the traditional methods of segmenting industrial market. Bases on the size and the purchase, we may have:

a.       Category customers - these are large buyers

b.      Category customers - medium sized buyers

c.       Small buyers

2.       Geographical location: the geographical location of a customer or customer accounts is another basis for segmenting the industrial products markets. For example, firms located in the Thane - Belapur belt constitute one segment for a telecom firm, while firms located at Nariman point in Mumbai is another market segment or plan.

3.       End use: another way of segmenting the industrial market is by differentiating the end users who use the firm's product. For example, for a feed steel manufacturer, some of the end user segments include automobiles, construction, and office furniture, cables etc. each of these segments has their characteristics and requires a different marketing approach.

4.       Buyer behaviour or motivation or purchase criteria: within a specified end use segment, we can further segment the market on the basis of the purchase criteria. For example, using price as an input we can segment buyers into insensitive, sensitive and highly sensitive to the price changes. 

Posted Date: 9/19/2012 4:18:00 AM | Location : United States







Related Discussions:- Segmenting industrial markets, Assignment Help, Ask Question on Segmenting industrial markets, Get Answer, Expert's Help, Segmenting industrial markets Discussions

Write discussion on Segmenting industrial markets
Your posts are moderated
Related Questions
Q.  Describe the nature & scope of marketing & importance of marketing? Ans.:  Nature & Scope of Marketing: Marketing is an ancient art and is everywhere. Formally or info

A baseball left fielder throws a baseball from a position 400 feet from home plate to the third baseman who is 90 feet from home plate. (Assume the two players are in the same lin

Explain the selling of a product correspond to the views of customers. In condition, the company is preparing an offering mix of products, prices and services and utilizing a c

Looking for an expert to help with market segmenation process

What are very carbadictory strategies of pricing new products? Pricing new products should choose in between two very carbadictory strategies as given below here: 1. A high

Uses of sales promotions: 1.       For facilitating introduction of new products, 2.       For retrieving lost accounts, 3.       For overcoming a unique competitive situ

On the basis of your analysis of the marketing system discuss likely future developments and the opportunities and threats for existing market players and potential new entrants. I

: At a high school they are getting new chalkboards. The old ones were large and square shaped. THE new ones are rectangular The length of the new white board ise 5 feet longerthan

Q. Show the Characteristics of Distribution Channels? Characteristics of Distribution Channels: Distribution channels are able to be classified on the basis of geographical d

prepare a marketing plan for any selected premium or branded product. the product may be physical products, services,or places