Segmenting industrial markets, Marketing Management

Segmenting industrial markets:

1.       Size of the customer: this has been one of the traditional methods of segmenting industrial market. Bases on the size and the purchase, we may have:

a.       Category customers - these are large buyers

b.      Category customers - medium sized buyers

c.       Small buyers

2.       Geographical location: the geographical location of a customer or customer accounts is another basis for segmenting the industrial products markets. For example, firms located in the Thane - Belapur belt constitute one segment for a telecom firm, while firms located at Nariman point in Mumbai is another market segment or plan.

3.       End use: another way of segmenting the industrial market is by differentiating the end users who use the firm's product. For example, for a feed steel manufacturer, some of the end user segments include automobiles, construction, and office furniture, cables etc. each of these segments has their characteristics and requires a different marketing approach.

4.       Buyer behaviour or motivation or purchase criteria: within a specified end use segment, we can further segment the market on the basis of the purchase criteria. For example, using price as an input we can segment buyers into insensitive, sensitive and highly sensitive to the price changes. 

Posted Date: 9/19/2012 4:18:00 AM | Location : United States







Related Discussions:- Segmenting industrial markets, Assignment Help, Ask Question on Segmenting industrial markets, Get Answer, Expert's Help, Segmenting industrial markets Discussions

Write discussion on Segmenting industrial markets
Your posts are moderated
Related Questions
Ghost Shopper Ghost shopper is a marketing expert, posing as a regular consumer, who is hired to monitor and evaluate the presentation skills and salesmanship of the store's sa

Explain about the Technology and Organizational Structure. Technology and Organizational Structure: Technology affects the Human Resource Structure as within the given wa

Question 1: (a) As a Consultant in direct marketing, how would you convince your corporate customers to use the tools and techniques of direct marketing to grow their business

Rehman invests his summer earnings of $3050. He invests part of his money at 8%/year, and the rest at 7.5%/year. After 1 year, these investments earn $242 in simple interest.How mu

Illustrate the Strategy of Position On Usage? Position on Usage: Position on usage strategy is related to benefit positioning several products are sold onto origin of the

Question 1: a. What is a SWOT analysis and how does it lead to an understanding of realistic market opportunities? b. Describe the importance of marketing planning for a n

Problem : a) A company's total marketing communications mix-also called its promotion mix-consists of the specific blend of five different parts. Name and describe these parts

hi 1. Discuss the functions of marketing beyond advertising and selling 2. and why is it important for non-marketing employees to have a better understanding of marketing function

Marketing plan - Introducing Eco-Friendly Product Based on a selected company, a student is required to conduct a systemic and detailed marketing plan of a new product offering

its relation with plc