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Question:
XYZ Company is producing and marketing cotton textiles to local markets. Currently, because of stiff competition its sales volume is decreasing from time to time. Being astonished by the current market situation, the executive manager of the company came to your office to request your consultancy to turn around the falling sales volume of the company. What would you advise him? Please formulate sound strategy to turn around the falling sales volume and market share of the company. Discuss it clearly using as many pages as possible.
What is the product planning and development in scope of marketing? Product planning and development in function of research: A product is something that is given by a bus
explain the various elements of marketing process
5 Steps
Segmentation is an integral part of marketing process and it is common to witness many marketing campaigns fail due to improper segmentation strategies. Lack of knowledge of the de
ASSIGNMENT
Primary grouping of direct marketing 4Cs framework signifies the key characteristics and shows relative effectiveness of the tools of promotion across various different charac
If a company were to follow a strategy of product adaptation-communications extension in a foreign market, an example of a product category that would fit this strategy would be __
Approaches to environmental scanning: 1. Systematic approach: in this approach, formats for various issues are developed and is done systematically in a step by step fa
Question 1: You are a marketing assistant for a manufacturer of a branded range of household cleaning products: (a) Describe key factors that could be taken into account wh
Steps involved in designing a channel system: Formulating the channel objective: Formulating the channel objectives is the first step in designing a channel system. The objecti
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