XYZ Company is producing and marketing cotton textiles to local markets. Currently, because of stiff competition its sales volume is decreasing from time to time. Being astonished by the current market situation, the executive manager of the company came to your office to request your consultancy to turn around the falling sales volume of the company. What would you advise him? Please formulate sound strategy to turn around the falling sales volume and market share of the company. Discuss it clearly using as many pages as possible.