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The Product Concept
The product concept states that consumers will favour products that offer the best quality, performance, and features, and therefore the organization should devote its energy to creating continuous product improvements.
1). some producer mistakenly believes that if they "build a better mousetrap," Consumers will beat a path to their door only for their product.
2). the product concept may also lead to "marketing myopia," the disappointment to see the challenges being presented by other products.
Question: Consumers have to constantly make decisions regarding what products or services to buy and where to buy them. Because the outcomes of such decisions are often uncerta
Identify and briefly describe four trends in the macro/market environment that will have or recently had an influence on the selected industry.
considering the cncept of product life cycle, where would ypu put video games in their life cycle?
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Explain in brief about Relational Communications Orientation Explanation Information and promotion Communications ar
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Question 1: (a) Describe a Press conference. (b) A Press Conference could be planned well in advance to make it effective. Several elements should be considered to make it s
Product Planning : To perform the responsibilities the marketing managers follow a marketing process and the product managers come up having a marketing plan for indi
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