Product concept, Marketing Management

The Product Concept

The product concept states that consumers will favour products that offer the best quality, performance, and features, and therefore the organization should devote its energy to creating continuous product improvements.

1). some producer mistakenly believes that if they "build a better mousetrap," Consumers will beat a path to their door only for their product.

2). the product concept may also lead to "marketing myopia," the disappointment to see the challenges being presented by other products.

Posted Date: 11/8/2012 12:59:10 AM | Location : United States







Related Discussions:- Product concept, Assignment Help, Ask Question on Product concept, Get Answer, Expert's Help, Product concept Discussions

Write discussion on Product concept
Your posts are moderated
Related Questions
WHAT ENVIROMENTAL FACTORS AFFECT SONYS PERFORMANCE

Marketing Mix:  A bird eye view Having acquainted ourselves with the broad nature of four components of marketing mix


Question: Dire Dawa Food Complex Share Company is producing and marketing different food complexes to local as well as international markets. It is famous and well known whose

Q. Explain Ethical Aspect of advertising? Ethics are ethical principles are values that govern the action of individual or group. It is a branch of social- science which assist

What marketing strategies are appropriate at each stage of the product life cycle? How can a company build and mange its product mix and product lines.

Reinforce areas in which your company outshines the competition. Is your ROE leaps and bounds above your competitors? Have you rewarded stockholders with a healthy dividend while s

In marketing the concept of 'physical evidence' refers to some form of reassurance of service quality before purchase.

Inflation The overall and general increment in price level for goods and services in a particular economy. Inflation can be viewed by a raise in the general cost of living or a

Henry Assael Model of buying decision behavior along with thediagram