Pricing policy, Marketing Management

Pricing policy

Pricing policy is a highly visible and key component of a company's marketing strategy and marketing plan. A company's pricing policy is the ultimate expression of its marketing strategy.

At the end, no business transaction occurs unless everything else you do in your marketing plan culminates in a sale. The selling price should be justified, or is the outcome of the total marketing approach.

Posted Date: 10/19/2012 9:24:15 AM | Location : United States







Related Discussions:- Pricing policy, Assignment Help, Ask Question on Pricing policy, Get Answer, Expert's Help, Pricing policy Discussions

Write discussion on Pricing policy
Your posts are moderated
Related Questions
Marketing Research Marketing  research,  one  of  the  components  of  an  information  system,  include collecting information relevant to a particular marketing problem faci

(a) Explain with example the concept of anatomy of a product. (b) Differentiate between a brand mark and a brand name. (c) Draw an appropriate diagram to illustrate the impor

Why analyze the marketing environment? 1.      Knowledge of the marketing environment is central of marketing management: marketing management rests squarely on the knowledge

Explain the wholesalers in primary participants of distribution channels. Wholesalers: Wholesalers are explained as all establishment or places of business mainly engaged

Nike's use of "sweatshop labor" in Southeast Asia led to a wave of protests against the company in the United States. Not only did this hurt Nike's reputation, but it also adversel

what is the square root of 9?

The term project for MKT 5160 is the creation of a marketing plan. This is an individual assignment. Your term project consists of creating a new product or service and developin


what is test marketing ? Explain various approaches that are followed by FMCG company in test marketing

Question 1: Why are relationship marketing (RM) and specifically customer relationship management (CRM) appropriate for Orange in managing its marketing efforts? Question