Pricing policy, Marketing Management

Pricing policy

Pricing policy is a highly visible and key component of a company's marketing strategy and marketing plan. A company's pricing policy is the ultimate expression of its marketing strategy.

At the end, no business transaction occurs unless everything else you do in your marketing plan culminates in a sale. The selling price should be justified, or is the outcome of the total marketing approach.

Posted Date: 10/19/2012 9:24:15 AM | Location : United States







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