Pricing policy, Marketing Management

Pricing policy

Pricing policy is a highly visible and key component of a company's marketing strategy and marketing plan. A company's pricing policy is the ultimate expression of its marketing strategy.

At the end, no business transaction occurs unless everything else you do in your marketing plan culminates in a sale. The selling price should be justified, or is the outcome of the total marketing approach.

Posted Date: 10/19/2012 9:24:15 AM | Location : United States







Related Discussions:- Pricing policy, Assignment Help, Ask Question on Pricing policy, Get Answer, Expert's Help, Pricing policy Discussions

Write discussion on Pricing policy
Your posts are moderated
Related Questions
Taking an example of a new company, create a simple and complex marketing system that helps to enhance the sales of your organisation.

marketing mix and components

How is customer satisfaction affected in marketing? As demonstrated in figure, customer satisfaction is affected by perceived quality of service and product attributes, benefit

Question 1: (i). What is the aim of direct marketing? (ii). Explain briefly the features of direct marketing. (ii). Outline 4 reasons why direct marketing has beco

What is life style in the consumer behaviour? Life Style: This is a pattern in that people live and spend their time and money. These are depends on consumer’s learning,

Q. Control of Municipality over Out-door Advertising? Municipalities have been given powers to check as well as regulate outdoor-advertising in their respective municipality ar

Importance of the marketing in under developed or developing economy : Marketing has a special significance in under developed economics. A rapid development of the economy is p

Market segmentation producer or how to segment the market: 1.       Survey stage: this is divided into two parts, (1) focus group discussions and in depth interviews with a v

assess the impact of fiscal and monetary policy on business organisation and their activities ?

What is Time Utility in marketing? Time Utility: Marketers give time utility to their customers by giving their products while the customer wants them. For instance, Aut